5 tips to optimise your business in 2019

With the reports for 2018 finally done, you’ve probably started looking at strategies for 2019 .To help you a little on the way, we’ve taken a closer look at 5 key areas you shouldn’t forget to keep your online store running optimally. We’ll give you, the business, some tips and advice for better customer service, a greener profile and how to get better stock and logistics flow – all to kick-start 2019

1 – Enhance the customer experience

vi ser det stadig oftere; bedrifter i alle sektorer velger å sette kunden i fokus. Dette er en ypperlig mulighet til å profilere bedriften din og/eller produktet ditt for potensielle kunder.
Bare tenk på hvordan TV-vanene våre har endret seg de siste årene – det er forbløffende! TV’ene våre har gått fra å være en kasse til å være en flatskjerm med ekstremt høyoppløste bilder, samtidig som den er smart og på nett. I tillegg byr kinosalene på 4D-visninger som leker med alle sansene våre.

Det samme ser vi igjen i netthandelen. Lojaliteten til en kunde kan sikres fra første bestilling. Blant annet ved å levere til forventet tid og ikke minst i hel og god stand. Transporten er det lite vi kan gjøre noe med, men vi kan gjøre alt vi kan i forkant. Hva er det første kunden ser når han eller hun åpner pakken? Førsteinntrykk teller mye og derfor fokuserer mange bedrifter på dette.

Noen råd for å få kunden til å huske deg

• Simple packaging: the packaging may look great, but it’s extremely important that it’s simple to unpack without any problems. One of our bestsellers for online retail is postcards with rivestripe.
• Make it easy to return goods: By making the return process as simple as possible, the customer feels secure and thus increases the chances of them shopping again. This enhances the shopping experience. Innovative packaging, like e-commerce bags with two adhesive strips, is a great product where the packaging can be reused and contributes to reduced environmental pollution. In addition, it is simple for your customer.
• Enhance the product experience: develop and reinforce a positive customer experience by making the packaging unique to your customer.

2 – Choose greener packaging in 2019

with the boom in online retail, the need for packaging is also increasing. The good news is that there are still more and better environmentally friendly alternatives. Today you can find everything from recycled corrugated board to biodegradable packing stuff! Businesses today are under increasing pressure to ensure they choose environmentally friendly alternatives and the ever present issue around plastic is a concern for humanity, not just the manufacturers. An important question to ask ourselves is, “Are we as green as we want to be?”Our advice

• Eco-friendly sourcing strategy: Use responsible producers and suppliers. Think about your own supply chain and logistics. What kind of impact does your business have on the environment?
• Be a pioneer of new technology: Develop the packaging process where possible. Switch to newer and smarter ways of packaging.
• It doesn’t have to cost a shirt: Switching to environmentally friendly and smarter packaging doesn’t have to affect costs or quality. Environmentally friendly packaging can reduce the cost per shipment by, for example, reducing unnecessarily large shipments and unnecessary fillers.

a simple and environmentally friendly alternative that both protects and burdens on the nice presentation of products is the Geami WrapPak. It is perfect for small and medium sized net shops.

3 – Increase efficiency in packaging and logistics

reducing transport and logistics costs is important for all businesses, especially given the varying costs of fuel and other items. What you can actually control is reducing the weight and volume of shipments, and ensuring that the packaging process flows smoothly and damage-free.Our advice

• Technology is the future: consider investing in new systems in 2019 that allow you to increase production in line with customers’ growing needs and expectations.
• Examine existing resources: you can save a lot of time and get great help by using already available tools and resources. For example; you need to ship a product with a given dimension, but don’t know what axle types you have as an alternative. Insert desired dimensions of your axles here and you will get a bunch of suggestions that should fit. This reduces over-packaging and thus unnecessary weight of the shipment.
• Ask an expert: Ask one of our packaging experts for advice on customising and optimising your packaging day. If you’re new to packaging or have a warehouse with thousands of shipments every day, it’s worth giving us a call on 22 51 40 00 or sending us an email at post@rajapack.no.
• Use multi-purpose packaging: a concrete example is our foam-lined boxes, where the perfect protection is in place in the box from the very first moment. In addition, it is easy to assemble. It may be tempting to go for new and stylish packaging products, but remember that they must fit your products.
• Invest and wax: With all the new upgrades around warehousing and logistics, there will be bigger costs up front, but you’ll probably see the benefits as early as next year’s budget.

4 – Be unique

Engage the customer and they will come back. The experience of opening the packaging is as important as the product itself. Make yourself visible in 2019; be bold and go for custom packaging with your logo! Check out everything you can customize with us here. If you don’t find what you are looking for, get in touch, maybe we can help you anyway!

5 – Give productivity a boost in 2019!

øk effektivitet på ware og logistikk med ny teknologi som for eksempel automatisering för å øke produktiviteten til virksomheten.Our advice

• A guide to packing machines: at Rajapack, we categorise packing machines according to how much protection they offer. Take a look at the capabilities of our Rajapack system here
  
• Map existing resources: Again, take advantage of other people’s success stories. There are a sea of systems, tools and machines, but Rajasystem gives you a pointer on what the farm can and should use.
• Free packaging consultancy: we’re happy to help with any type of packaging question and we can come and visit to see how you can increase productivity and efficiency. Ask us!
• Have proper and good equipment: regardless of scale, it is always important to have proper packaging equipment, as well as keep it in good condition.

do you have any tips you would like to share with us? Contact us on 22514000 or post@rajapack.no.