5 tips for fast gift wrapping for online shops

Christmas, Valentine’s Day and Mother’s Day…. These days are peak gift-buying season. For those of you who run an online shop, this means a large number of orders that require special attention. Because during the holidays, it’s natural to put extra effort into your packaging. Elegant, colourful and durable: An ideal gift wrapping must meet many requirements and can therefore be both time-consuming and expensive. But it doesn’t have to be. In this article, we look at some solutions that can help you wrap quickly and elegantly, so you can save time and give your customers a nice surprise at the same time. We also look at some of the benefits and uses of custom packaging. Examples include a thank you note, a label with a logo or tape with a promotional code.

Easy and fast gift wrapping for online shops

As the holidays approach, you’re likely to see an increase in orders in your online shop. That’s great! But how can you get your items shipped quickly with nice, original packaging? Below are 5 tips for packaging that shouldn’t be missing from your packing table, and tips on how to use it. These packaging products are designed to make gift wrapping much faster and more festive.

Tip 1: Wrap faster with automatic bottom boxes

It all starts with the box, and the trick is to choose a box with a dispenser bottom. An automatic bottom box takes on average only 9 seconds to assemble, while a standard box takes on average 22 seconds. This saves an online shop packing 250 boxes a day 1 hour of work every day!

It’s good to know that all RAJA’s automatic bottom boxes are made from recycled and recyclable materials. This also gives a natural look. Another tip: If you choose a box with a white inside, you get a better contrast between the box and the goods. This can be particularly good for gift wrapping.

Tip 2: Pack faster with custom boxes

Do you prefer to avoid packing waste? If so, the solution could be customised boxes. Such packaging doesn’t have to be expensive. For a number of popular products, there are already customised boxes that can be used in an instant. The most common examples are boxes for books or bottles.

These have unique features that perfectly match the product you want to send. For example, book boxes have grooves on the sides that can be folded and adjusted to the thickness of the book. The book can be neatly wrapped in tissue paper or gift wrap before being packed in the box. This way, there are no empty spaces in the box and you can be sure that your goods will be shipped safely.

Tip 3: Protect with bubbles or tissue paper

For fragile products, it is recommended to opt for extra packaging padding as protection. This sounds logical, but what provides the best protection? You can, for example, pack individual products in a bubble bag. This way they are very well protected against shocks. If you want to pack products with a surface that is sensitive to scratches, soft tissue paper is best. Tissue paper comes in a wide range of colours and can be matched to the season, the holiday (e.g. red for Valentine’s day), your brand or the colour of the product. For this reason, tissue paper is popular for gift wrapping,

All of these solutions are quick and easy to use, giving your items that extra professional touch. But do you want festive, original and durable protection? Geami Wrappak and its protective paper are designed for this purpose. The latter works in conjunction with beautiful kraft paper. A kind of honeycomb pattern is cut out of the paper and folded. The big advantage is that this folding technique is very effective at absorbing shocks. Geami Wrappak can easily be combined with a layer of soft tissue paper – the ideal protection against scratches. Good to know: this type of paper protection is completely anti-static and suitable for packaging electronic equipment.

Tip 4: Fill up with paper

For a full and nice package, you should definitely avoid having too much empty space inside. But if the products are too small to fill up the box, they can collide with each other and get damaged. Dealing with return orders in poor condition is often much more expensive than investing in the necessary protection. So how do you best fill up the boxes in the most environmentally friendly way possible?

Examples of solutions are paper strips or kraft paper. Paper strips are available in many different colours, so you can get the look that suits you best. The strips are both highly decorative and suitable for gift wrapping, as well as providing good protection. Kraft paper is also a good choice and is available in both sheets and rolls. You can also choose newspaper shreds, which are made from recycled newsprint. All of these products are good environmental choices and are recyclable after use.

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Tip 5: Printed tape, also in gift wrapping

After wrapping, the box needs to be sealed. How to do this in an original or festive way? First of all: Use paper packing tape. If you choose printed paper tape, you get packaging with extra appeal in an affordable and effective way. It’s also a great way to showcase your brand.

For extra fast shipments, you can opt for postal or e-commerce bags with integrated tape (adhesive strip). Just remove the tape, reseal the lid and you’re done! For a nice finish on the outside of the box, consider printed labels, for example. They are available with different messages, suitable for all occasions and holidays.

HERE YOU CAN FIND ALL OUR PRODUCTS FOR SHOP AND GIFT WRAPPING

How to use custom packaging and what are the benefits?

Packaging in an original and festive way becomes much easier if you have personalised packaging. A label with your logo, a tape with your topical message, a note with a thank you message… The possibilities are endless. Not yet convinced of the power of personalised packaging or need an overview of the possibilities? Read on below.

Benefits of personalised packaging

• Strengthen the customer’s relationship with your brand: If you only have an online store, packaging is often the first and only physical point of contact between the store and the customer. Packaging is therefore the ideal communication medium to highlight your brand.
• Limited marketing budget? A customised tape or label is an affordable way to display a campaign or promote an offer to a wide audience. A nicely designed tape or label also works well as part of gift wrapping.
• Enhance the unboxing experience: a printed or coloured package says much more than a plain brown box. Create a positive unboxing experience and strengthen your relationship with the customer.
• Save on the amount of packaging: Personalized packaging is often also custom packaging. This reduces the amount of empty space and package filling and saves on transport costs.

Which packaging products can be customised and printed?

Examples of common packaging products that can be customised are

• Tape: tape is often the most economical way to stand out. It doesn’t require you to change your packaging process and, for many online retailers, offers the best value for money.
• Bags and envelopes: These provide highly compact packaging. In addition, e-commerce bags are a good alternative to boxes when sending textiles, for example.
• Labels: There’s no better way to share short messages. For example, you can have a label printed with a warning on how to open the package or mention a specific promotion. Very easy to integrate into a parcel table, at minimal cost.
• Protective material: For example, tissue paper can be supplied with print. This provides a unique unboxing experience.

Would you like to know more about what RAJA can offer in terms of custom packaging?

Contact us on 406 93 400 or read more here.