5 tips for a better netbutikk

At RAJA we have a long experience of helping our many customers in online retail. By making the right choices based on your needs, you can increase productivity, profitability and at the same time reduce your carbon footprint. Read here for 5 useful tips to improve your online business.

Tip 1: Optimise the customer experience with smooth deliveries and returns.

Most people who run a web shop are keen to create a good customer experience. Many companies have learned that it pays to listen to their customers and have an active dialogue. This contributes to good customer loyalty. But how do you create this good customer experience?

• Shipping costs and delivery of your products are among the factors that determine whether the customer experience ends up negative or positive. Can you offer fast delivery, flexible delivery options and possibly free shipping? This can be decisive for whether a purchase is made or not.
• Are the packages delivered in good condition? Nothing gives a bad impression like a broken package – it’s important to choose the right packaging so that your products are fully protected against bumps and knocks that can occur during transport.
• Have you looked at whether the return process is simple and intuitive for the customer? By simplifying the return process for the customer as much as possible, you can ensure that the customer returns the next time, even if the product didn’t meet expectations the first time. In our range, we offer packaging that makes it easy for the customer to return. Our post bags with automated base and e-commerce bags are simple and practical packaging. Both are equipped with a double adhesive strip, and this way the customer can use the same packaging to return the product.

Another smart tip that many online retailers have already implemented is to offer the customer a pre-filled return label attached to the package. This can be easily done with an efficient label printer.

Tip 2: Reduce environmental impact with eco-friendly packaging

Unfortunately, the use of natural resources is increasing as online retail grows. But by choosing packaging with the environment in mind, you can significantly reduce your climate impact. Eco-friendly packaging options reduce the use of plastic and paper and help your online store take responsibility for the environment. RAJA has a large selection of eco-friendly packaging – our position is that it should be easy to choose green, and there should always be an eco-friendly alternative to your packaging product.

Tip 3: Optimise efficiency for your logistics chain

Review your logistics chain at regular intervals to identify efficiency options. This can provide a better customer experience in terms of, for example, shorter delivery times or increased profitability through reduced transport and logistics costs.

One measure you should investigate is whether you can reduce the weight and volume of deliveries from your online store. In many cases this will help you save money. It is also important to try to negotiate prices each year as many companies increase both the number of parcels and turnover each year. More parcels usually means lower prices. Read our blog post on volume weight and how you can save transport costs here.

Our advice is to keep up to date and contact your partners for advice: discuss your business needs to find solutions and get help to optimise your processes. Is your current logistics system good enough, or do you need to upgrade to a new, more efficient system? Are you using the right boxes? By using packaging that works for several different products, you can save both time and money. Many of our customers therefore choose to use variable height boxes, which allow you to adapt the packaging to your products while saving storage space and time.

Tip 4: Make your packaging more personal

If you put an emphasis on stylish packaging, this is something customers will notice and appreciate. Did you know you can customise your packaging with us? Packages or e-commerce bags with your logo and graphic profile help to reinforce your brand, while giving customers a professional first impression. However, this requires you to have a certain volume in your shipments.

If you want a more economical alternative to personalised packaging, we recommend that you design your own parcel tape. This can be easily done via RAJA’s online tool.

You can also send a personalised greeting with your parcels. This is a “different” way to personalise the packaging and put the customer first. It could be a simple handwritten note thanking the customer for shopping in your online store, or perhaps a promotional code to encourage a new purchase. You can also personalise the packing slip with the recipient’s name or even sign it with the name of the person who packed the order. This is more complex, but it can have a positive effect on the customer experience with a personal touch.

Tip 5: Increase productivity in your warehouse

Do you use machines to automate parts of the warehouse and packaging process?

Many businesses that pack a certain number of parcels a day can gain a lot by replacing parts of the packing process with a packing machine. The increased productivity can help you handle an increasing number of orders without increasing the number of employees. It’s also important to invest in good tools for your employees, and it’s important to give them the right tools and training to be able to do their jobs as efficiently as possible.

RAJA offers a number of different types of packaging machines. We have machines for package filling and protection, machines for stretch wrapping and stretch film machines, and more. See the full range here, or feel free to contact us for advice on which packaging machine could be of help to your business. You can reach us on weekdays from 08.00 to 16.00 by phone: 22 51 40 00 or e-mail: post@rajapack.no

Depending on the size of your warehouse, it may also pay to adjust the packing stations to be more efficient. Think about whether you can make small, simple changes to make everyday life simpler. See our range of warehouse equipment for inspiration.

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