3 tips on how to pack correctly and pack smartly
4min read
02/03/2020
Properly packed, that’s also smart packing! But what does ‘correctly packed’ really mean? With a few simple interventions, you can take your shipments, customer experience and branding to the next level. Below, we go through three such interventions and show you which packaging products are best suited to them. Something for everyone!
1. Save time and money
Time is money is often said in the corridors. That time is precious does not only apply to the owner of a web shop but also to the consumer. Delivery within 24 hours has become commonplace. Ordered today, delivered the next day. Right? To achieve this, every step of the logistical process must be as efficient as possible. When it comes to packaging, RAJA has a wide range of products to speed up the work process.
Among the most popular examples, we count the boxes with automatic bottom. What makes this box so unique is that it opens automatically into the right shape. The bottom is very sturdy and no longer requires extra reinforcement with tape. This type of box is set up in less than 9 seconds. With a standard box, it takes an average of 22 seconds. A little arithmetic: a packer handling 250 packages a day saves a full hour of work.
Other examples are boxes or bags with a self-adhesive closure. Since these packages already have a sealing strip, you no longer lose time applying a separate layer of tape. Finally, we take a look at pre-stretched wrapping film. This film will not taper during application around a pallet. As a result, you need fewer wraps. Result? You use less film and you’re done faster.
Save time and money with:
(1) Boxes with an automatic bottom
(2) Boxes or bags with an adhesive closure
(3) Pre-stretched wrapping film
2. Pack environmentally consciously
Anyone who packs smartly and correctly knows that sustainability and ecology are currently the trends. To meet the growing demand, RAJA is always introducing more ‘green’ alternatives to familiar packaging. Two major trends stand out in this respect. On the one hand, we notice a shift from plastic to paper. Examples include shipping bags, document sleeves and tapes. If your products and shipping conditions allow, it is perfectly possible to use their paper versions. For example, a good alternative to plastic tapes is gummed adhesive tape.
On the other hand, there is a tendency to focus more on recycled plastic. By reusing plastic, we complete the resource cycle. Thus, the environment is less burdened and we do not increase waste. Some products with a high percentage of recycled material are our special bubble wrap and stretch film – both in a striking green colour.
Pack environmentally consciously with:
(1) Paper envelopes and mailing bags
(2) Gummed adhesive tapes
(3) Recycled bubble wrap and stretch film
3. Highlight your brand
Offering good products is the foundation of any business. That goes without saying. For those who really want to stand out, they will have to commit to personalisation in addition to a good product. This may seem complex and time-consuming, but it is absolutely not. On the contrary! Putting your own brand in the spotlight can be done in a very simple way – and packaging is the perfect tool for this.
If you are looking for stylish packaging, there are boxes with a white exterior lining. These give a little more charisma than the brown boxes you so often come across. Those who want to do something about the inside of their box besides the outside can opt for colourful silk paper.
If you want to go a step further, consider printed packaging. Here, too, you can go in any direction. For example, choose a box or carrier bag in the colours of your house style, printed with your logo. That will quickly give you more brand recognition without you having to do much extra for it. Handy, isn’t it?
Highlight your brand with:
(1) White-coated boxes
(2) Silk paper finishing
(3) Printed boxes or bags
Looking for even more packaging tips? Then download RAJA’s packaging guide for free!
