What packaging to use to stand out from the competition

Customised packaging

One of the new trends in packaging, customised packaging, was created to help companies make themselves more recognisable.

Why customise packaging?

Here are 3 important advantages of customisation:

1) Increase your company’s brand awareness

If you want your packaging to have more personality and be recognised at a glance, personalisation is the solution for you.

Every single element of the packaging contributes to the customer’s perception of a brand.

By reinforcing the customer’s positive idea of your brand (e.g. through customised packaging) you will become unique and instantly recognisable in their eyes.

2) Improve the customer experience

Do you know how long it takes to make a first impression? 100 milliseconds, an incredibly fast period of time!

So how do you go about impressing your customer and leaving them with a good first impression?
For example by customising the packaging, because in some cases, such as e-commerce, this is the first physical contact the customer has with your product.

Don’t stop at the logo, you can print on the packaging you usually use a sentence to thank, inform, make the person who bought your products smile. Just tell us your ideas and our experts will provide you with tailor-made advice.

3) Save money and make your packages safer

According to industry experts, customised packaging is the future of packaging. In addition to customer perception and benefits for your brand, there are two other aspects that should not be underestimated.
Small and medium-sized companies that do not want to commit to large expenditure on advertising campaigns can avoid doing so. If you think about how many people will see your logo from the production cycle to the final delivery, you soon realise why it can be the equivalent of an advertising campaign. A colourful logo, eye-catching graphics or lettering are elements that easily catch the eye.

Adhesive tapes then, in addition to making you unique, provide an even greater level of security. How? In the event of a break-in, being personalised, this tape cannot be replaced, thus removing incentives for tampering.

How to personalise your packaging

Customising your packaging is easy!

Try Rajaprint, the tool that allows you to customise adhesive tapes and boxes directly on rajapack.co.uk in a few simple steps.

To give you an idea of the variety of combinations here are some features of the customisable adhesive tapes:

• 6 different types of adhesive tape
• Diversity of tape materials including gummed paper, PVC and Polypropylene
• Possibility to choose tape length and width

With this tool you can preview the result of your customisation, even in 3D, and finalise your order in just a few clicks!

Would you like to customise other products such as shopping bags, bags, straps or labels? Contact us on 848 815 815 or write to info@rajapack.it we can realise all your ideas!

Now you have 3 more reasons to use our tools and customise your packaging!