The 7 characteristics of perfect packaging

The best way to start 2020 is to start with good habits. Too many mistakes are still being made when it comes to packaging to be left behind in 2019 because they lead to a loss of time, money and productivity.
That’s why we thought we’d take a cue from new market trends to help you choose the perfect packaging.

Why is the choice of packaging important?

Netcomm data reveal that the weight of e-commerce in Italy has increased by 17% in recent years!
This figure certainly represents a great opportunity for companies that can reach as many consumers as possible through multichannel communication.

How to make the most of this opportunity?

Products must arrive at their destination in an optimal state, both in terms of integrity and presentation. This can only be achieved by choosing appropriate packaging.

Making a positive impression on consumers is crucial!
Trends are created precisely to meet their demands and satisfy their needs.

We have summarised the 7 characteristics of perfect packaging in this infographic:

Our easy and practical tips for a successful 2020

1) Minimal packaging

One of the most frequent requests from consumers to merchants is to reduce unnecessary and bulky outer packaging and focus on minimal packaging that perfectly fits the size of the products.

2) Green packaging

Ecology and sustainability are a growing trend. More and more companies are opting for packaging made of recycled cardboard and filling systems that are also made of paper so as to facilitate proper disposal of the package by the shopper.

3) Customised packaging

In online trade, packaging plays a key role because it is the only physical contact with the customer. Customised packaging therefore represents an opportunity to build consumer loyalty, consolidate consumer brand perception and differentiate oneself from the competition.

4) Packaging for easy return

85 per cent of consumers will not repeat an order with a given e-commerce if the handling of returns is complicated. This figure perfectly illustrates theimportance that return-friendly packaging can have in the purchasing process.

5) Breakage-proof packaging

There is packaging on the market that allows you to immediately identify any break-in attempts at any stage of the logistical handling. Some examples are customised tapes, gummed paper tapes and tamper-evident envelopes, which are equipped with a sticker that displays the message ‘attempt to defraud’ if opened en route.

6) Reduced volumes

Both for merchants with in-house logistics and for logistics touts, it is essential to reduce packaging storage costs and increase productivity. The best solution for volume reduction are demand-fill systems, machines that start from extremely compact and easy-to-store consumables.

7) Pay attention to volumetric weight

Remember that if the volumetric weight is higher than the actual weight, it is the volumetric weight that applies. With the same weight, it then becomes imperative to optimise the dimensions, choosing the carton or packaging specific to the goods.