Rajapack.co.uk gets a makeover

After the upgrade to the advanced version of the site in April, the improvements to rajapack.it continue: a graphic restyling and even better usability!
As of this week, the new version of the site is online.
More modern, clearer, renewed in its graphics, even richer in information, simpler and more pleasant to use.

But in practice, what does this change consist of?

Andrea Varesi, our Web Marketing Manager, explains.

How has rajapack.co.uk changed and what has it got over the previous version?

The change can already be seen from thehomepage, which we decided to modernise following the latest trends in web design. We have changed the colours and made the entire site ‘cleaner’.

Theheader has also been changed , and once you start scrolling to view the page elements, it reduces in size and only the search engine remains in the foreground.

Our intention was to remove all elements that could be a distraction for the user!

With this in mind, we simplified the footer by removing unnecessary information and made the services section more readable. We also improved the presentation of the product list and introduced new search filters.

We have created a specific, faster page for quick ordering:

The changes we have made are many, we challenge you to discover them all!

What were the objectives?

Harmonise the graphics and offer our customers a functional, practical, beautiful and fast site.

Another of the objectives that we care about and that is engaging us on several fronts is that of customisation, we want to get even closer to the customer by offering him targeted information in line with his needs.

Already from the header we are faced with a customised message that changes according to the type of customer who is visiting the page.

To new customers, for instance, this message will appear:

What are the benefits for the customer?

Already since the changeover to V7 the site was much faster, had a more powerful search engine and the new e-procurement service for large companies had been introduced.
All this to save the customer time and consequently optimise costs!

With the latest version, access to the content has become immediate and intuitive, with just a few clicks the customer can find his way around the services and different product families while having more information at his disposal.

We have introduced, for example, the mega menu for each product family.
Thanks to this new tool, by clicking on a family, all related categories are immediately visible, thus facilitating the search!

And finally, more pleasant navigation thanks to the new graphics, always remember that the eye wants its part 😉