Packaging to get products in the goal

Rugby players test the quality of RAJA packaging

RAJA packaging withstands every tackle.

This is the claim of our new advertising campaign that will be online for three weeks. Protagonists of the digital communication, not only our packaging, but also the Piacenza Rugby team intent on testing its strength and resistance.

The entire team, under the direction of Italian-New Zealand sports director Kelly Rolleston, put our packaging to the test. The team’s best tackler tested the shock resistance of our flo-pak bags, i.e., the filler chips, the second lines exploited the flexibility of stretch film to do arm pulls, substituting it for elastic bands, the fullback and the entire scrum pack kicked and tackled the American Rajabox cardboard boxes. Result? All the players declared that our packs were a tough opponent! Our customers can relax: their products will arrive at the ‘goal’ well protected!

Through video and photos, we told the story of the vicissitudes experienced by the packages and the players: the former protect the boxes, just as the boxes protect our customers’ products.

We chose rugby not only for this reason. This sport communicates strength, respect for rules and team spirit: values with which we identify, so much so that Italian creativity has been ‘passed on’ to all the European countries where the company is present. In short, we too have passed the ball by working together!

“Our commitment is to protect our customers’ products so that they reach their destination intact. We check the quality of our packages every day to train them for the hardest hits. They have to withstand every tackle just like rugby players. I would like to thank all the Piacenza Rugby players for the sympathy and enthusiasm they put into every test”.

Lorenza Zanardi, General Manager of Rajapack Italy.

The campaign, featuring videos and photographs, will not only be on our website rajapack.it, but will also be planned on Facebook and Youtube, on the web with display campaigns in programmatic and conveyed by our newsletter.

The photography was entrusted to Emanuela Gambazza, while the production of the video to the production company Terratrema (direction Stefano Sampaolo, dop Marco Sgorbati, post production Omar Cristalli).