RAJA awarded Best Shop by the German Institute for Quality and Finance

According to estimates by Netcomm, the Italian Digital Commerce Consortium, e-commerce accounts for 10% of the retail market worldwide and 6.5% in Italy. It is a constantly evolving sector, which in 2018 grew by 15% in Italy compared to the previous year. At the same time, online users have become more and more demanding: they buy any product online, 24 hours a day and 7 days a week, they demand secure payments, faster and faster delivery and assistance at every stage of the process.

This is the background to the survey by the German Institute for Quality and Finance (ITQF), which for the first time in Italy, has produced the report “Top Shop 2019/2020”, awarding our e-commerce the Seal of Quality as “Best Shop” in the category “Supplies for commerce, office, industry” within the sector Office, Technology and Media.

The important result emerged from a maxi-survey of online stores conducted by ITQF, Europe’s leading quality survey company, in several categories:

leisure, games and hobbies
fashion and accessories
beauty and health
home
food
garden and crafts
motor, sport and outdoor
office, technology and media

and which identified the best 200 Italian online shops.

The research method

The intensive qualitative and quantitative analysis was designed and carried out to map the Italian e-commerce leaders according to 36 parameters including products, prices and delivery times.

First, a ‘long list’ of 1,500 portals was examined with a double evaluation criterion: expert ratings (maximum 40 points) and user ratings (maximum 60 points). The initial list of 1,500 online shops, created on the basis of results provided by the main search engines and market shares in the various sectors, was skimmed according to certain criteria such as Italianness, exclusion of marketplaces and number of monthly visitors not less than 10,000, thus reaching the ‘short’ list of 545 online stores.

In the second phase, a team of experts then evaluated the online shops according to 16 objective criteria in 6 areas of analysis:

search functionality
usability of the catalogue system
product presentation
trust and security
purchase and delivery
service and communication

In the third phase, over 8,500 users representative of the Italian population by geographical area, gender and age, and who had made at least one online purchase in the last year, were interviewed using the CAWI technique.

The sample was asked to express their opinion on the shops on the “short” list, regarding 20 indicators, divided into 8 areas:

site design
functionality of the search field
usability of the catalogue system
product presentation
trust and security
purchase and delivery
service and communication
probability of purchase

The conclusion

Finally, the scores of the two phases of the analysis (expert evaluation and user questionnaire) were combined and a single result was thus attributed to each online shop. For each category investigated, the 200 stores that scored above the category average were awarded the ‘Top Shop’ seal, the best one the ‘Best Shop’ seal.

RAJA BEST SHOP IN THE CATEGORY ‘SUPPLIES FOR TRADE, OFFICE AND INDUSTRY

The experts’ assessment rewarded our e-commerce with a score above the category average for:

product presentation: complete product descriptions and quality information, specific information on delivery times on product pages, quality of customer reviews;
purchase and delivery: availability of various payment options, also the overview of shipping information is easy to find;
service and communication: availability of various contact channels, telephone contact and links to social channels are easy to find.

The remaining criteria concerning the search field, the presentation of the products in a system of categories and subcategories, and the security of the information provided, were within the average of the sector analysed.

Our online portal thus took the top step of the podium, a leadership position confirmed and awarded by users who rated positively the site design, the search functionality, the catalogue system, the visual representation of the product and the information on delivery times.

Compared to its competitors, our e-commerce received above-average scores in all indicators analysed and, in particular, in propensity to purchase.

“Receiving this award from such an authoritative institute on the market is a source of great satisfaction because it certifies the commitment, professionalism and quality that we have always sought in our company ,” declares Lorenza Zanardi, General Manager of Rajapack Italia. ” It is an important seal that confirms the excellent work done to date to create an e-commerce capable of transforming a market that is B2B by nature into a B2C business in which the customer and his full satisfaction are our constant objective.

The ITQF seal, a guarantee of quality for consumers and success for companies

For RAJA, this is the second official recognition of 2019. During the 13th edition of the Netcomm Forum, we, in fact, received the award for best e-commerce in the ‘Services’ category at the Netcomm E-commerce Award, the initiative of the Italian Digital Commerce Consortium, which identifies the best Italian e-commerce companies that have been able to distinguish themselves for business innovation, technological evolution, customer relations and other elements characterising their online presence.