[IT] Sustainable packaging for ecommerce food – the Out of the Box case

The food e-commerce sector in Italy in 2023

According to data from the Netcomm B2C eCommerce Observatory, the food e-commerce sector in Italy grew by 1% by 2022, reaching a value of EUR 4.4 billion . An important milestone for a sector that has seen a post-pandemic growth boom and is evolving to keep up with consumer demands.

Currently, the Italian Food & Grocery market consists of three main segments:

Food Delivery (home delivery of dishes),
Food Grocery (online grocery shopping from supermarkets)
Enogastronomy (niche food and drink products)

Also playing an important role:

Wine marketplace
Meal preparation
Healthy food

This sector is undergoing consolidation, both in terms of supply and demand. Merchants are investing in expanding their logistics infrastructure and experimenting with value-added delivery services. This strategy is based on the awareness that an increase in orders and buyers can contribute to a sustainable and long-term growth of the food & grocery sector in Italy.

Sustainable solutions for food and beverage packaging and shipping

In the fast-growing e-commerce food market, shipping packaging plays a crucial role and ensures that products reach consumers in optimal conditions in terms of both freshness and quality.

We have always been aware of the importance of offering sustainable solutions, which is why we have selected the best green products for packaging and shipping fresh and non-fresh food.

Recycold and Climaliner: food protection and freshness

Among our most sustainable and innovative solutions are certainly Recycold and Climaliner .

RecyCold® kraft bag cooler: made of environmentally friendly and recyclable materials, it uses a 100% biodegradable cooling gel. Practical and reusable.
Climaliner insulating thermalwrapping paper: is a thermal insulating solution that fits inside the box and creates a protective barrier around the food made of 100% recycled paper. Climaliner, used in combination with Recycold maintains a constant temperature, protecting food from temperature changes during transport from 10 to 48h.

The success case of Out of the Box Food

A concrete example of how our solutions have supported the food e-commerce sector is the success case of Out of the Box Food.

Out of the Box Food is an innovative company that focuses on providing fresh, nutritious meals prepared by real chefs with high-quality ingredients. Their approach offers tasty yet convenient food solutions. Sustainability is also a priority for them, which is why they chose our innovative paper solutions and found in RAJA Italy the ideal partner to guarantee the integrity and freshness of the food during shipping.

Watch the video and discover the success story of Out of the Box Food