[IT] RAJA Italy ranks among the best e-commerce of the year
4min read
31/07/2023
In recent years, the number of e-commerce sites on the web has been growing exponentially. Fuelled above all by the situation caused by the Covid emergency, it has generated an increasingly competitive landscape. To cope with this situation, it becomes essential to be able to stand out and communicate your added value compared to your competitors.
L’German ITQF Institute and its media partner “La Repubblica Affari e Finanza” have compiled a ranking of the 800 Italian e-commerce companies that are most competitive in the market in 2023/2024.
The study involved 8130 websites, of which the 800 best performing were selected and divided into 11 macro-categories and 63 product sectors.
Among these, RAJA distinguished itself by placing in the top list of the best e-commerce sites in Italy for the Packaging and Packaging category with a score of 79.80.
The research methodology
The evaluation involved an analysis of scientific and statistical data carried out according to a precise 3-stage procedure:
Stage 1
Starting from a ‘long list’ of more than 8000 online shops present in the first results of the main search engines and integrated with the major competitors, the following were excluded
- websites not in the Italian language
- operators without legal and fiscal headquarters in Italy
- candidates that do not indicate the data required by the regulations on their site
- shops with less than 10,000 visitors per month
Phase 2
The expert evaluation phase took into account 15 objective parameters relating to 6 macro-areas:
- Search functionality
- Usability of the catalogue system
- Product presentation
- Trust and security
- Purchase and delivery conditions
- Service and communication
Phase 3
Through online surveys regarding customer satisfaction, conducted through the CAWI (Computer Assisted Web Interview) method by the research institute Service Value. For the survey, a panel of about 400,000 Italian customers who had made a purchase on the candidates’ e-commerce in the last 12 months was interviewed. Users were selected on the basis of socio-demographic characteristics.
Which criteria did RAJA fulfil?
“Assortment, advanced usability, speed, and customisation characterise rajapack.co.uk. over 5000 products, intuitive filters, and tailor-made technologies ensure a unique shopping experience,” says Lorenza Zanardi, General Manager of RAJA Italy, describing the reasons why we were awarded the seal.
Search functionality
Our site is distinguished by the possibility offered to the user to find the most suitable solution for his or her needs thanks to the various functionalities: cross-selling, product bundles, order submission from both the shopping lists and the order history, and the quick order section. This variety of options gives customers multiple options for placing their order. In addition, our artificial intelligence-powered search engine allows the user to enhance their search experience. This system generates a ranking that feeds back information through user searches, progressively increasing search results.
Usability of the catalogue system
Another element that led us to obtain the seal concerns the possibility of browsing the catalogue in digital version, allowing the user both to be directed to the specific product page and to add it directly to the shopping cart with a simple click. There are also thematic pages, built to help and guide users in their choice of products, according to their needs and requirements.
Product presentation
The detailed description of the products, accompanied by precise and comprehensive technical data sheets, gives the potential customer a complete overview of the item they intend to purchase. Each product is illustrated through images and videos showing different aspects and angles, ensuring an effective visual representation.
Confidence and security
Our customers gave a positive assessment of the security provided by secure payment methods and the possibility of reading reviews and watching explanatory videos to carefully evaluate the product before purchase. These elements have conveyed to them a high level of transparency that reinforces their trust. Our website includes dedicated pages presenting our services, information about the RAJA group, our certifications and other details that allow users to get to know us better and increase our trustworthiness.
Conditions of purchase and delivery
Our purchasing and delivery conditions have been awarded for high customisation and optimal guarantee. In addition, we offer fast free delivery within 24/48 hours and totally free of charge for orders over EUR 200. For our customers, we have tailor-made purchasing conditions and the possibility of opting for a special clause that allows you to benefit from favourable purchasing conditions by paying a modest surcharge.
Service and communication
It is very important to us to provide our customers with quality service and to give them the opportunity to interact with us through multiple channels such as chatbots, chat, information request forms, telephone, email and social networks.
In conclusion, our goal is therefore to bring more and more innovation to our website while being able to guarantee our customers better and better quality.
“Our e-commerce is constantly evolving to better satisfy our customers. AI and channel integration will optimise performance for a hyper-personalised experience.” – says Lorenza Zanardi, General Manager of Raja Italy about RAJA’s ecommerce vision for the next 5 years.
