[IT] NaturaSì and RAJA: how we developed innovative packaging for organic products

The challenge of freshness in organic e-commerce

NaturaSìis a point of reference for those who want to buy organic products both online and in shop. It has always stood out for the wide range of products on offer and for its desire to guarantee maximum freshness, even for the most delicate foods. However, the widespread distribution and the need to maintain the organoleptic properties of the products posed a major challenge: how to combine sustainability and efficiency in the management of the cold chain?

The RAJA solution: innovative and sustainable food packaging

To meet this need, NaturaSì chose to collaborate with RAJA. Together, the two companies worked in synergy to develop a completely customised, state-of-the-art packaging solution. The result is an innovative box, made from 100% sustainable and FSC-certified materials, which guarantees maximum productprotection and minimal environmental impact.

Watch the video interview

.

Unique features of the new packaging

The new packaging is characterised by:

• Insulating inner lining: a special paper produced by the WrapPak Protector filling system is lined inside the box provides excellent thermal insulation, preserving the ideal temperature of the products;
• Extra protection for fragile products: delicate products are wrapped in honeycomb paper for optimal protection against shocks;
• Eco-friendly gelpack: made of paper, these cooling bags contain an organic liquid and are ideal for fresh food products. Reusable and easily disposable, they ensure that the cold chain is maintained for up to 40 hours;
• Clear information and easy disposal: the 100% paper packaging is easy to dispose of by the end customer. The QR code on the back of the gelpack allows access to all product information and shipment tracking.

The benefits for NaturaSì

Thanks to this innovative packaging solution, NaturaSì has achieved numerous benefits:

• Cost reduction: material and process optimisation has reduced packaging costs by almost 70%;
• Increased efficiency: the simplification of packaging processes has helped to significantly improve operational efficiency;
• Environmental sustainability: the use of recycled and recyclable materials, together with the elimination of the need for refrigerated transport, has significantly reduced the environmental impact;
• Customer satisfaction: Guaranteed product freshness and transparent information have contributed to increased customer satisfaction.

“The collaboration with RAJA has led us to fully satisfactory results with the creation of a 100% eco-friendly box for the dispatch of orders including fresh products.”
Nicola Matterazzo – Logistics and Digital Channel Operations Manager NaturaSì

An increasingly sustainable future

The sustainable packaging project implemented by NaturaSì in collaboration with RAJA is a concrete example of how efficiency, sustainability and customer satisfaction can be combined. NaturaSì and RAJA will continue to invest in research and development to offer increasingly innovative and environmentally friendly solutions.

Want to know more about our partnerships? Discover other successful case histories and request a free consultation to start your own journey towards more sustainable packaging!