Carefree returns: why they make a difference

Do you know what damage a wrong return policy can do to your business?

Returns are a crucial factor for a positive online shopping experience. More than half of consumers tend to make more purchases from a retailer and recommend it to a friend if it has an uncomplicated return policy.

How can this process be simplified for the customer?

Choose packaging that makes returns easy!

Two key features of this type of packaging are the double adhesive strip and the pre-cut for opening.

Here are some examples of Rajapack packaging for shipping and returns:

A smooth and easy return is a powerful weapon that an e-commerce company should never underestimate, especially at Christmas time! In fact, returns have a seasonal pattern with peaks at times like this when there is a boom in orders.

Returns are such a widespread phenomenon that UPS, after receiving 1.3 million requests in a single day, has named 5 January ‘National Returns Day‘.

Why you should never underestimate your return policy

Here are some figures that might interest you:

• More than 63% of consumers read the return policy before making a purchase(comScore)
• 81% of people would like to be able to return products easily and without additional shipping costs(UPS)
• About one third of all products purchased online are returned(WSJ)
• Free and easy returns can increase sales by 357%(CNBC)

A customer who has had the opportunity to make a return without any problems is much more likely to recommend the seller and, above all, to choose him again to make new purchases.

Consumers also stated that a good return policy may prompt them to abandon a retailer that makes returning products difficult, even at the expense of the price of the items.