We have already told you here what consumers consider to be the perfect packaging:
- minimal and easy to open
- eco-friendly
- customisable
- returnable or reusable in general
These factors have in turn influenced e-commerce packaging trends and are crucial when choosing your packaging strategy.
Now, through an infographic, we want to tell you what is the result of a good packaging strategy and what the main benefitsare.
We have summarised them in 7 points that touch on different aspects of daily business and can represent very important milestones for a company.
To these 7 benefits are added many other advantages as a direct and indirect consequence.
For example, you will prevent couriers from charging extra for your shipments, which can happen with oversized parcels.
There are several aspects to take into account and a huge variety of packaging to choose from, but once you find the right strategy, you can make more informed choices.
Saving time and costs during the packing process will also allow you to allocate your resources to other projects that you had sacrificed.
What are you waiting for? Find out now in this infographic why choosing the right packaging is so important: