5 tips for your e-commerce strategy in 2023

In these early days of the year, it’s time to plan for 2023!

Find out which 5 goals should not be missing from your strategy.

We will show you how you can efficiently manage your budget for a successful year.

1) The customer at the centre

A customer-focused approach is a strategic factor common to many industries and companies. A satisfied customer becomes a promoter of your brand and this will help you reach new potential customers.

The difficulty? The demands and standards of customers are becoming ever higher!
Consider for example how our standard for televisions has changed considerably: flat screen, high definition and now Smart TV. Not to mention 4D cinema offering a multi-sensory experience.

The same phenomenon can be observed in the e-commerce sector. How can you surprise a customer by winning their trust from the very first order? Certainly ‘Receiving the parcel on time’ and ‘Receiving the parcel in excellent condition’ are two key elements that determine a positive customer experience when buying online.

Are these two aspects beyond your control? Focus on what you can control instead to improve the shopping experience.

How to make your company unforgettable:

• Practical packaging: never underestimate this aspect, make sure that the packaging you choose is easy to open and dispose of.
• Easy return: making the return procedure as simple as possible will give your customers confidence and build their loyalty. They will be able to repeat the purchasing experience with more peace of mind. An example? The cardboard box a self-assembling wave for shipping and return.
• Safe shipping: the main function of packaging is to protect the goods inside so that they arrive intact and in good condition to the recipient. A damaged parcel or even a damaged product inside it can ruin a company’s reputation.

2) Choose the environmentally friendly alternative

The e-commerce sector is growing very rapidly and consequently the demand for resources is increasing exponentially. The good news? An environmentally friendly alternative exists!

Become eco-responsible and move towards recyclable packaging made from recycled materials or that reduces the consumption of raw materials such as cardboard boxes and filling material made from corn starch.

Our advice:

• Eco-responsible purchasing policy: buy from certified suppliers in a responsible manner if possible. Have you ever tried to think about the environmental impact of your business?
• Packaging that respects the environment: whatever type of packaging, filling or adhesive you need, you can easily find a green solution.
• Reduce waste: avoid unnecessary voids in your packages, choose boxes that can be adjusted in height, invest in on-demand filling systems that make use of extremely compact and easy-to-store consumables.

A simple but effective solution that protects your products, such as Geami WrapPak®, is perfect for small businesses.

3) Optimise logistics costs

One of the common goals of many companies for 2023 is to reduce transport and logistics time and expenses.

Where to start? Reduce the weight and volume of your shipments and optimise the packaging process to deliver your orders quickly and avoid breakages.

Our advice:

• The right packaging for every product: need a box but don’t know what size to get? Enter the size of your product in our online tool and the results will show the most suitable boxes.
• Ask for advice or support: tell a packaging specialist about your needs in order to find new solutions and optimise your processes. Whether you are a start-up or the warehouse of a large company that has to handle thousands of shipments every day, we have the right solution for you!
• Invest in multifunctional packaging: for example, padded shipping cases have a honeycomb foam padding that perfectly protects your products without the need for any additional protection. This allows you to speed up order preparation!

Remember, the time spent preparing orders is a key element in calculating the overall logistics cost, optimise it!

4) Be bold, customise your packaging!

In e-commerce, the goods’ shipping package is the most direct point of contact with the customer.

The transport box is the biggest opportunity to start impressing the customer: have you ever thought of choosing customised boxes to communicate your logo or what you want?

Personalised tissue paper

Customise the tissue paper with your corporate colours or print your logo!

Tissue paper is widely used in both retail and e-commerce for its original and enhancing effect. If you have chosen to invest in customised packaging, you can start with tissue paper. Little expense, maximum yield!

Personalised adhesive tape

Here are the advantages of using customised adhesive tape:

• Increased security against theft and tampering: the personalised tape is unique and cannot be replaced by an attacker, thus making any tampering immediately visible.
• Enhancement of your brand: your brand is visible throughout the entire shipment of the package, from the warehouse to the end customer.
• Space optimisation: tape is essential when it comes to sealing a box and is therefore often present in logistics. Switching from standard to customised tape will not affect the balance of your warehouse because you will not have to provide extra space.

Environmentally friendly alternative? Try paper tape and gummed tape!

Do you ship very heavy products? Instead of tape, customised strapping might be more suitable for you.

What is unboxing?

Unboxing is a phenomenon that is all the rage on YouTube and refers to a specific type of video in which people literally unpack the products they receive.

An idea of the scale of the phenomenon? To watch all the videos on YouTube containing the word unboxing would not take 7 years!

This type of video is often shared on social media and as you know this sharing is all free advertising and can introduce your products to new audience segments. What does this mean? The more carefully packaged your product, the more likely it is to be shared.

Give your creativity free rein!

With so many options available, it is difficult to choose which product to personalise and how to do it. Contact us and find out which strategy is perfect for your company.

848 8 15 815 or e-mail packaging@rajapack.it

5) Improve your warehouse management

The warehouse is a strategically crucial area for a company and it only takes a few small steps to achieve tangible results in no time. It is essential that the warehouse is able to support your company’s growth and periodic peaks in activity.

A drop in operations means fewer parcels sent and therefore a slowdown in your business.

Our advice:

• Organise your warehouse: invest in the right products and the right equipment. Containers, work tables, shelving, pallet trucks and workwear. Find out what is best suited to your business!
• Find your strategy: identify your needs and quantify them. This will help you plan everything strategically and make your entire business more efficient.
• Packaging machines and systems: if you haven’t already done so, consider incorporating machines into your packaging procedure, from a certain threshold of orders it becomes almost necessary! Some of the benefits: more safety for your employees, less waste, quality packaging, gain in storage space. Read our article Complete Guide to Packaging Machines to learn more.

Find out more in our article 10 tips to improve warehouse management

What are your goals for this 2023?