Tips for retailers: Gift wrapping at Christmas

Traditionally, the retail trade experiences the massive surge in sales on a few days directly before Christmas, whereas online ordering behaviour (except for the phenomenon of last-minute orderers) is somewhat “equalised” in terms of time. But the retail trade is also in “Christmas mode” from November at the latest.

Gift wrapping? Packaging is appreciation!

Whether in the online shop as an additional option in the ordering process (usually subject to a charge) or directly at the point of sale: packaging is done for all it’s worth.

Retailers can take advantage of this: Packaging as an event! The time spent wrapping the book, the teddy bear, the cashmere jumper or the perfume bottle alone expresses appreciation and gives the customer the good feeling: I made the right decision! Because in the way retail packaging is done, there is also an appreciation for the product. Ideally, the customer feels confirmed in his decision to buy.

The customer is looking for confirmation: I have made the right decision! Here I have found something very special for a very special person!

With these tricks, the packaging magic succeeds:

If possible, those who have the opportunity should physically separate the checkout area and the packing area. This ensures that everyone gets their money’s worth: Those who want to pay for their purchases quickly and those who want to (and can) take time for Christmas anticipation.

Gudrun Rohsmöller offers packaging seminars and confirms in an interview with the EHI Retail Institute e.V.: “Especially during the Christmas season, a separate area where all the ingredients are always ready is desirable. Customers should be able to watch with pleasure. A retail company can also show competence when it comes to packaging.”

A: Separate packing area for the special packing moment

An increasingly networked, faster everyday life, information and data in abundance – the longing for pause, mindfulness and deceleration is growing. It is the simple, familiar things that trigger a Christmas feeling in us.

It is the simple, familiar things that trigger a Christmas feeling in us.

It is also clear that the right packaging depends on the gift and the recipient. A natural cardboard box made of handmade paper does not do justice to the flashing LED children’s toy made of 100% plastic. For the target group beyond the toy shelves, however, the following applies:

Simple and sustainable is the trend – also in packaging. Therefore, retro-style cardboard boxes, rough fabrics or wrapping paper, filling materials such as wood wool and gift bows made of natural fibres are becoming increasingly popular. Because these natural materials not only take us back to an ideal world visually – they also serve our longing through other senses. The surface of an uncoated and unbleached cardboard box, for example, is velvety to the touch and also has its very own smell!

B: Zeitgeist deceleration and sustainability

Even if it sounds banal: The packaging of a professional should be different from the one that “the average packer” can manage at home. All it takes is one detail: a very special bow, a seal, unusual materials, surprising shapes, die-cutting, embossing.

One that can do it all: The Geami WrapPak® EX Mini

With the Geami WrapPak® EX Mini we have a product on offer that fulfils all these points: Simple kraft paper from the roll is die-cut, stretched into a 3D honeycomb print and output together with an intermediate layer of tissue paper. The winding solution thus produced forms the optimal basis for the attractive packaging and cushioning of sensitive products such as porcelain, picture frames, cosmetics or electronics. etc.

C: Wrapping paper is something the others can do too

More ideas for efficient gift wrapping

The pre-Christmas business in the retail trade: gift wrapping works a bit like the pit stop in motor racing: every move is perfect. Practised a thousand times, what counts in the end is the exact execution and: Speed, of course. It is wrapped, decorated, ornamented; it is folded and glued on the way to the perfectly wrapped Christmas gift with a brand message. Because, of course, the gift packaging should not only cut a good figure under the Christmas tree. From the retailer’s point of view, it should above all convey the philosophy of the purchased product or the entire shop concept.

Inferring the inside from the outside

What you shouldn’t do with people is expressly encouraged here: inferring the content from the outside. For a coherent brand image, the outer appearance must fully pick up on what is inside. This means: the expensive perfumery packs in high gloss, it may (and must) be “showy” and glittery. While the packaging of an eight-hundred-euro necklace may cost a few euros and, depending on the expected wearing time of the good piece, timeless, classic designs are used, the purchase in the handicraft shop for twelve euros is packaged rather inexpensively and adapted to the current zeitgeist in design and colouring.

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Gifts wrapped in seconds – from simple and colourful to high quality and elegant

We have listed our “Ready-to-Go” gift wrappings for you in order. For you, sorted in order by unit price in the smallest purchase quantity and the smallest size offered:

• Colourful paper bags
• Kraft paper bags with window
• Lacquer paper pillow packs
• Gift bags
• Lacquer paper bags with adhesive closure
• Lacquer paper carrier bags with satin bow
• Kraft paper bag boxes
• Corrugated cardboard gift boxes
• Paper bags with adhesive closure
• Refined gift boxes with satin bows
• Bottle packaging
• Gift boxes with magnetic closure