Shipping processes at Goldeneye – the promise of beauty

Goldeneye Permanent System GmbH is a company in the cosmetics industry. Founded in 1998 by René La Fontaine and Holger Hoffmann, the company has specialised in permanent make-up and micropigmentation for 20 years and is active in over 40 countries with its Micropigmentation, bdr Medical Beauty, Stageline Professional Make-up and WOB World of Beauty divisions.

Customer always in focus

The customer is always the focus for the company: Goldeneye stands for holistic support, intensive, differentiated training and a partnership-based approach. Ethics, a sense of responsibility and respect for every individuality are self-evident foundations of the company’s philosophy.

Effective goods movement processes

All goods movement processes in Goldeneye are carried out using the FIFO method (First In-First Out). This means that the oldest stocks should be consumed first, if possible. Goods are stored in heavy-duty racks in the head office and in high racks in various external warehouses. Goods are moved by electric (forklifts, lifting platforms, lifts) and manual handling equipment (picking trolleys, pallet trucks). Production and procurement are just-in-time to keep the overall processes lean, effective and agile.

René La Fontaine is convinced:

Packaging: Quality and price were right with RAJA

Packaging also plays a major role here. Approximately 80 consignments are sent at home and abroad every day. The company uses packaging material from RAJA to ship the very high-quality cosmetic products. This includes cardboard boxes, padding and filling material, adhesive tapes as well as pallets and foils. When choosing a supplier, quality at a reasonable price was particularly important to Goldeneye. “We are an agile company that is constantly growing. We are very proud of that. In our day-to-day business, our agility presents us with challenges that require quick and uncomplicated solutions. RAJA offers us customised solutions – tailored to our needs.” René La Fontaine, CEO of Goldeneye Permanent System GmbH.

Personal contact also with suppliers

Professional handling and fast delivery are particularly important for the company. In this way, resources can be conserved, the storage area for packaging material can be kept small and changes can be reacted to quickly. René La Fontaine also sees a clear advantage in the personal support provided by RAJA: “The partnership is competent and trusting. Regular and personal discussions bring new impulses and good solutions.”

B2B packaging for domestic and international shipments

Goldeneye’s main business is in B2B, at home and abroad. Sending the products safely with the greatest possible protection is the top priority. The packaging must protect against both temperature fluctuations and moisture. Therefore, the company uses 2-wall cardboard boxes that are also palletisable. Goldeneye has partners in 40 countries worldwide. For the export business, the company therefore uses Inca pallets, as they are guaranteed pest-free. In addition, they are nestable, lightweight and space-saving, an advantage for day-to-day warehousing. Pallet caps provide additional stacking protection for the palletised goods.

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Packaging that meets Goldeneye’s environmental guidelines

Goldeneye has been actively committed to the environment for years. Therefore, the topic of sustainability also plays a role in the packaging. Environmentally friendly cushioning and filling material is used: for example, bubble wrap made of 50% recycled material and flo-pak Green, which is biodegradable. The packing tape Airtape, which consists of 30% less material than conventional packing tape, is also environmentally friendly. In this way, the company’s environmental guidelines can be combined with optimal protection.

Postal boxes for B2C shipping

In addition to the B2B business, the beauty online shop https://www.wob-shop.de/ also offers the product range to end customers. These small orders are shipped in white post boxes – a solution that is valuable and requires little filling material.

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