Germany, wine country. Germany, wine country?

In Germany, wine is grown on more than 102,000 hectares of land. The total area is divided into 13 different growing regions, sorted alphabetically here: Ahr, Baden, Franconia, Hessische Bergstrasse, Middle Rhine, Moselle, Nahe, Palatinate, Rheingau, Rhinehessen, Saale-Unstrut, Saxony and Wurttemberg.

Wine festivals. Wine festival?

You can find them up and down the country: wine festivals are taking place in all wine-growing regions. Wine simply tastes best on site, in convivial company and with a view of the vines. These figures show that the Germans are also very “wine-loving”:

• Wine sales in Germany amounted to around €7,236 million in 2018. In 2021, a market volume of € 7,889 million is expected; this corresponds to an annual sales growth of 2.9% The average per capita consumption is around 22.5l in 2018 and € 87.54 turnover
• In a representative survey published at the beginning of October 2015 by the wine business management course at Heilbronn University, 57% of wine buyers said they had already bought wine online one or more times.

Where do Germans buy their wine?

Asked about their shopping habits, 76% of Germans said they get their wine from supermarkets. More than a third (39%) also regularly buy wine from discounters, 24% of all Germans get their wine from the stationary wine trade and 17% buy directly from the winegrower.[/su_note]

Asked about their purchasing intentions, 73% want to order “online” or “both stationary and online” in the future. (Survey Heilbronn University)

However, as many as 22% of those surveyed also said they would buy wine from online retailers (14% from online wine retailers and 8% from other online retailers). That alone is a large number. However, if one further assumes that the wines sold in supermarkets and discounters tend to be in the middle or lower price segment, it becomes clear:

Good wine is more often bought online!

The expensive wines for the special occasion are more likely to be bought in the stationary wine trade and from the winegrower after consultation and tasting. Those who have already found out what they like also like to buy online.

The advantages are obvious: one click opens up the most exciting and largest wine assortment from all over the world. Special offers and promotions are displayed on my screen in a fraction of a second. One click later and the Wine packaging is on its way.

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Holiday wine is online wine

But it is not necessarily the price that makes a bottle of wine a good bottle of wine. Rather, personal taste, emotion and atmosphere are decisive. A wine enjoyed on holiday in the mountains or on the beach tastes like a holiday and freedom. It is not unusual for wine to be taken home from a holiday. Whether enjoyed by oneself or given as a gift: supplies are limited. And therein lies another advantage of online wine trade: even wine from the most remote holiday region can be found online and reordered?

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Sending wine bottles in the original box

Wine merchants are responding to the immense demand for wine in online shipping by constantly expanding their range. But: all those wine bottles also have to be packed and shipped! This is a challenge for the wine carton that should not be underestimated, because broken glass is annoying, dangerous and expensive, even if the 1947 Château Cheval Blanc was not in the carton.

Special shop for packaging solutions for online retailers

Online retailers will find a special shop page in our webshop with products for secure bottle shipping. Wine merchants find it particularly easy and convenient with the new shipping packaging for 6-carton wine bottles. The original carton is simply placed in the outer carton. This is extremely easy to handle (no opening of the carton, no repacking of the contents) and also safe: carton pads at the top and bottom of the carton absorb shocks and ensure the perfect distance between the inner carton and the outer carton.

Packing and shipping bottles: This is how it works safely

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Do you want to send wine, sparkling wine and co. as “bottle mail”? We explain how best to pack and send a bottle so that it arrives undamaged at its recipient. Read more:
Packing bottles