Our customer, Deutsche Augenoptik AG, supplies specialist opticians in Germany, Austria and Switzerland with products from the optical sector and is a full-service provider for independent opticians. The product range includes machines and equipment, as well as tools, ophthalmic merchandise and accessories such as screws. The core of the business is spectacle lenses. Deutsche Augenoptik AG primarily supplies independent opticians. The company has been in existence since 1998.
Close cooperation with RAJA
Deutsche Augenoptik AG sends 400-500 parcels and approx. 2000 spectacle lenses per day in special packaging. The company has been working with RAJA in the field of packaging since 2004. As a lot of different products have to be shipped, shipping is a challenge. A total of 6,500 articles are stored on several levels at the site. These have to be picked accordingly for shipping. They are then packed, labelled and shipped in the shipping department. For filling and padding, the company uses different padding variants depending on the product
To fill the cavities in the boxes, Deutsche Augenoptik AG uses paper padding machines to be able to produce the filling material as required. For special devices with a matching table, the table edges must be protected with U-profiles and edge protectors made of PE foam. For smaller units, foam sheets in the carton provide the necessary impact protection. For posters, the company uses shipping tubes. This is the best way to ship the advertising media crease-free. The boxes are sealed with personalised adhesive tape or with strapping tape.
The company particularly appreciates RAJA’s speed. If packaging material is needed, it is there the next day. This is an advantage, as the storage capacity on site is limited. The close support from the field service is also an advantage: “It’s all the communication with RAJA, not only the personal visit from the field service but also the after-sales support, from A-Z it’s very very close.” Says Norbert Drewes, Head of Internal Sales at Deutsche Augenoptik AG.