Christa Furter takes over management of Viking

The RAJA Group, Europe’s leading retailer of packaging, warehouse and business equipment and office supplies, announces the appointment of Christa Furter as Managing Director of Viking with effect from 24 January 2022.

Christa Furter has many years of management experience in B2B sales and office supplies. She gained this at La Redoute, Officeworld-iba and Udo Bär, a subsidiary of the RAJA Group, among others, where she was Managing Director from 2018 to 2020. Christa Furter succeeds Raffael Reinhold, who has been Managing Director of Viking since 2017.

RAJA Group accelerates its development strategy in Europe

This appointment is the result of the RAJA Group’s acquisition of Viking Europe, which had taken over Office Depot Europe’s wholesale business in seven countries: the UK, Ireland, Germany, Switzerland, Austria, the Netherlands and Belgium. In this context, Christa Furter will be responsible for redefining the sales organisation and all processes necessary for the development and profitable growth of Viking, as she has extensive knowledge of the industry and the group’s business operations. In addition, she will tackle the revision and dynamisation of the product range and marketing approaches. Thanks to her experience in the RAJA Group, she will be able to bring the common values closer to all Viking employees.