What makes professional packaging optimal? | RAJA

To satisfy your customers,professional packaging must be optimal: shape, size, materials, design… Nothing should be left to chance! Packaging is what the customer sees first, it gives information about your values, your way of working and therefore your professionalism.Take care of it to show the quality of your services and your attention to your customers. From protection to aesthetics, the options are vast. What makes professional packaging optimal? Here are our 5 expert tips for choosing your professional packaging.

1/ Protect your goods

This is the first criterion to take into account when selecting packaging. You don’t want to find your goods in bad condition, at risk..

• Altering the satisfaction of your customers
• Incurring additional costs due to a new shipment

whatever packaging material is used, it must be suitable for the type of product it contains (suitable for contact with foodstuffs, for example), and for the level of protection required (glass products require reinforced packaging)

2/ Facilitate transport thanks to optimised packaging

Packaging plays a major role in the simplicity of transporting goods. The cubic shape is the best for optimised storage in a container or transport truck. The size of your packaging must also be adapted to the shape of the items it contains. By optimising the weight-volume of your packages, you save on transport costs and reduce the environmental impact of your deliveries. Packaging must also be adapted to the method of transporting the goods: you will not choose the same packaging for takeaway sales in a shop as for home delivery of your e-commerce products. Here is our selection of packaging that facilitates the transportation of your items

3/ Improving the customer experience through professional packaging

Professional packaging is the key to an effective marketing strategy.Customised packaging is another way of demonstrating that you care about your customer, and gaining credibility. Successful unboxing means customer satisfaction. Careful unboxing is essential, especially for e-commerce businesses where you do not have direct contact with the buyer. To improve unboxing, you can..

• Add a personal note to your packages
• Personalise your packaging with your brand colours
• Embellish the packaging(ribbons, tissue paper)
• Send extra attention (goodies or discount coupons)…

in e-commerce, it is also crucial to facilitate order returns

4/ Guarantee the eco-responsibility of your professional packaging

This is a corollary of the customer experience: consumers are increasingly attentive to the eco-responsibility of packaging. You must therefore gradually turn to more sustainable packaging. The possibilities are increasingly numerous: you will not have any trouble finding theeco-responsible packaging you need! The RAJA 5R method of packaging allows you to choose ecological packaging in 5 levers

• Reduce
• Reuse
• Replace
• Renew
• Recycle

5/ Disseminate key information on the packaging

The packaging of your products is a vector of communication. It can help you to highlight your brand image or your values, to expose a message. On the personalised packaging, you can display a slogan, a note of humour, a message to the customer… You can also modify your packaging according to the periods of the year (end of year celebrations, Easter…) or to support a cause (Pride month). Eco-responsible packaging is also a vector of information. It must present the instructions for the end of the life of the products (compostable, recyclable…)

it’s a fact: packaging is a real lever of credibility for your brand. Through your packaging, you show your professionalism and take care of the image you send to your customers. Don’t neglect it! Need more advice? Find our guide to successful packaging from A to Z.