Tips on how to create a customised packaging, the ideal communication medium | RAJA

If you have an e-commerce shop, sell takeaways or organise events, such as trade fairs, then you need to think about how to promote your brand image.

Of course, to do this, you have a number of communication levers at your disposal: well-referenced website, print communication, social networks, etc

But have you thought about personalised packaging?

You probably already use plain packaging to ship or transport your goods, but now it’s time to take your brand communication to the next level!

This article will show you the power of custom packaging for your communication plan, and give you inspiration to start designing your next packaging.

Why custom packaging?

Whether you’re thinking aboutcardboard packaging, paper packaging, food packaging or other packaging methods, customisation is a key element to consider.

Here are some good reasons to pack your products with personalised packaging:

• To enhance your brand image. For example, you can print your logo, slogan, or customise the colour of all your packaging to show your brand at a glance. Whether you deliver your goods to your home or sell them in a physical shop or at events, this will showcase your branding. Or why not include a message to your customers: a phrase such as “Thank you for your order”, or a call to leave you a comment on the Internet?
• To reduce your transport costs. Personalising packaging also means, if necessary, creating customised packaging, with dimensions adapted to your goods. This personalisation technique allows you to reduce the weight-volume of your parcels, and therefore to optimise your transport costs, particularly if you send your products internationally or by express delivery.
• To speed up the delivery of your orders. With the design of customised packaging with customised dimensions, you can have your orders delivered to the letterbox as soon as the carrier passes by. This will speed up your delivery times and ensure an optimal customer experience!
• To highlight a specific event in your communication plan. If you want to highlight an exceptional promotion or a particular period (the end-of-year celebrations, or any other marketing event), there’s nothing like opting for personalised packaging.
• To take care of theunboxing of your products.Unboxing, i.e. the moment when your customers unpack their orders, allows you to generate word-of-mouth when it is well mastered. You can post videos and photos of your products being unpacked on social networks!

What packaging can you customise?

If you’re convinced of the benefits of personalised packaging for your brand communication, but you’re wondering where to start, take a look at all the types of packaging you can have personalised.

Customised adhesive tapes

Whether it’s made of polypropylene, PVC or kraft paper, you can personalise a tape with a specific message, your logo, a slogan that your brand uses or a personalised message that appeals to your customers.

It’s the most cost-effective way to showcase your brand image on your packaging, without changing your picking processes.

Personalised cases and boxes

Many brands choose to personalise the containers they use to package their products by printing or embossing the message you want on the inside or outside of your packaging. Whether it’s boxes, cartons or crates, the end result allows you to showcase your branding or brand messages.

If you need 100% recyclable, biodegradable or simply eco-responsible packaging, ask your packaging supplier touse eco-responsible inks that do not jeopardise the selective sorting of your packaging.

If you want to tailor your packaging to the ideal size for your products, you can also choose to have your packaging customised to ensure that your goods are optimally protected and that there are no gaps in your packages.

Customised bags

If you have a physical shop or participate in physical events and want to make your brand stand out when your customers leave your shop or stand, you can personalise your kraft paper bags or laminated bags with your brand colours.

Tailor-made bags and sleeves

If you need to protect your products as closely as possible in your packaging, you probably use bags or sleeves, but what if they could fit even more closely to the size of your products and adapt to your protection needs?

Note that you can also have your brand messages printed on the pouch, or customise the colour of the sleeve you use.

Customised and made-to-measure envelopes and pouches

A customised envelope or pouch is ideal for promoting your products. Here again, the idea is to adapt these packages to the dimensions of your products, or to print them in your brand’s colours.

Whether it’s kraft, opaque plastic or padded envelopes, they can all be personalised and printed as you wish.

Customised labels

If you want to indicate specific handling precautions on your packaging, or highlight a promotional marketing message, customised labels are easy to implement in your order picking processes.

Customised cushioning materials

Of all the custom packaging products you can choose from, cushioning materials are probably one of the easiest to incorporate into your packaging line.

Rather than opting for basic cushioning, why not consider..

• Customised tissue paper in your brand’s colours, even printed with your slogan or logo?
• Foam padding that comes in the colour you want, and adapts to the dimensions of your product?

Here’s what you need to ensure that your shipments are safe and secure, with personalised packaging that will enhance your brand communication.

How to customise your packaging?

To print your stickers and bags

If you want to personalise an adhesive or a bag, you can use the Rajaprint online personalisation tool.

It’s easy to use: first you choose the type of adhesive or bag you want to customise, then you select the quantity you want to produce, and then the customiser allows you to add text, images and/or colours as you wish, with a realistic preview of the final result.

To customise your other packaging solutions

To order customised packaging for your products, you will need to send your packaging supplier a full brief.

This should include..

• Your protection requirements: for example, is it food packaging, which must be suitable for food contact, or gift packaging, which must emphasise the “wow” effect when opened?
• The size and weight of the goods you want to protect
• The materials you want to use for your personalised packaging: do you want to opt for corrugated cardboard, plastic, or kraft?
• Your budget, to give an idea of the level of customisation you can aim for
• Your graphic guidelines, to understand what guidelines your packaging specialist should follow

To create this brief, don’t hesitate to consult our 6 tips for an ideal packaging design brief.

Ready to start customising your packaging? Contact a RAJA expert now and get your personalised quote within 48 hours. Your brand communication will shine!