The little guide to choosing your beer packaging

Do you sell beer and are you looking for suitable packaging products that will protect your shipments while enhancing them?Good news: you’ve come to the right place! This short guide will show you the criteria for choosing your beer packaging, as well as a selection of the ideal packaging. Comment choisir vos emballages de bières

Key criteria for selecting your beer packaging

The packaging of your beer bottles is crucial in many respects. Not only do the bottles you sell need to arrive in perfect condition to their final recipient, but you also need to use the packaging to enhance the value of your brand and/or shop! Here are the criteria to bear in mind when selecting your beer packaging

It must be protective– this is of course the primary function of your packaging: to protect your fragile products as best as possible during the transport or shipping phase, but it also includes the fact that if you sell cold beer, you may need insulated packaging to protect your products from temperature changes.
It should be easy to use to pack your bottles– whether you sell your bottles in a physical store or through e-commerce, when you are preparing your orders you need to be able to pack your products quickly.
Your bottles deserve to beshowcased: choose a beer packaging that will allow your customers to recognise your brand and appreciate its value at first glance.
Make surethat the packaging you choose reflects a positive image of your company. For example, you can opt for cardboard packaging that can be easily customised with your brand colours. Another way to enhance your brand image is to choose environmentally friendly beer packaging that demonstrates your commitment to limiting your environmental impact.
It must make your products easy to transport. Whatever the mode of transport of your bottles, your packaging must adapt to it. Click-and-collect, home delivery or take-away: think of packaging that makes handling easy, for your customers as well as for your transporters.

The beer packaging selection to choose from

Do you have your selection criteria in mind? Find out which beer packaging is best suited to sell and ship your bottles safely, while enhancing your customer experience!

	Boxes for beer bottlesthese microflute corrugated cardboard boxes can carry up to 6 beers, whether they are 20 cL or 33 cL. Its suitcase shape makes it an ideal gift pack, protective and easy to carry thanks to its cut-out handle. You will appreciate its integrated crossbars, which prevent the bottles from rubbing against each other. These cardboard boxes are also biosourced and recyclable.
	The cardboard crate for beer bottlesallows you to send up to 8 bottles by courier. Shock-proof and protective, it holds each bottle perfectly thanks to its cushioning and its solid double-fluted cardboard walls. It is also very attractive: once opened, this packaging cardboard can be used as a display for products. Made from 70% recycled cardboard, and recyclable, it is perfectly in line with anecological packaging approach
	The cardboard box with reinforced crossbars for 33 and 50 cL bottlesthe 4 layers of cardboard for each bottle make it extremely protective, and it is resistant to shattering, humidity and temperature variations. This American box is also suitable for sending bottles of different capacities together. It is made from 70% recycled cardboard, and is fully recyclable.

extra packaging elements you might need

You’ve found the ideal cardboard packaging for your bottles? Great! But don’t leave until you’ve made sure you don’t need any of these other packaging elements

	If you need to keep your bottles cool during shipment, you can choose the a flexible cold accumulatorthe kraft cover bag keeps your products at a positive temperature and is reusable.
	If your beer bottles need to stay cold even longer, and you want to protect them even more, opt for isothermal bubble filmit is both very protective and avoids thermal shocks during transport.
	If you sell your beer bottles in a physical shop, you will also need to have bags that are attractive and allow your customers to carry your products easily. Choose kraft paper bagschoose bags that can be customised with your shop’s colours, are bio-based and recyclable.
	When shipping fragile products, it is important to inform the transporters of this fact. To do this, place the following on your packaging fragile” labels, or labels indicating the directionin which the cardboard box must be transported.