Rethink the value of your bags!

Theoretically, thin plastic bags, known as “shoulder bags”, have disappeared from the checkout counters of all stores for almost two years now. How has the French subsidiary of the Japanese group Book-off rethought one of the first brand vectors and turned this new regulation into a marketing opportunity?

Indeed,this change should also be an opportunity to rethink the added value of bags. More solid and durable, they can be transformed into communication and marketing vehicles. Thanks to its customisation service, RAJA can adapt the visual identity and messages of its customers to the medium of their choice.

The French subsidiary of the Japanese Book-Off Group turned to us to produce thick plastic bags with cut-out handles and customised cotton bags.

The RAJA Group supports retailers during this transitional period by providing a selection of bags that comply with the regulations, including :

• kraft paper bags,
• but also reusable thick plastic bags!

All these bags can be personalised and become the local ambassadors of your brand. Ask our teams for advice and support according to your needs, your budget and your ambitions!

To share: our simple and effective infographic on the Energy Transition Law on plastic bags!