How to create a differentiating customer experience with packaging?

As you probably already know, creating a real customer experience is an essential step in satisfying and retaining your customers, but creating a differentiating experience to attract and retain customers is an art.This article will show you the different ways to create a customer experience through packaging, and showcase your brand in the right way.

Key #1: Personalise your packaging

While the type of packaging you choose, the packaging method, the type of packaging or the shipping method are important, you should also think about the experience you are going to give your customer through these different steps. Here are the 4 reasons to choose a personalised packaging:

To convey your brand image

You can have your logo printed, integrate a marketing phrase, a short text or simply add colour to your packaging

• Click and collectct: time saving, delivery cost saving, product reservation
• Home delivery: time saving, reduced purchasing and shipping constraints, tracking of order delivery steps
• Takeaway:timesaving, discount on products, instant purchase, fast delivery

take care of the unboxing of your packaging

This stage is your customer’s favourite moment. They enjoy unpacking their package to discover their product. If you don’t master this stage, you are missing the opportunity to build loyalty. To avoid this, here are a few tips to give your customer a successful unboxing experience

• Careful unpacking of your parcel: adapting the size and packaging of your product, taking into account its weight, choosing the right method of wedging
• Convey an eco-responsible brand image: have ecological solutions in terms of packaging, indicate the sorting and recycling method on the packaging, reduce the weight and volume of your packaging
• Control invoicing: insert a customisable pocket for the invoice and product-related documents, insert discount coupons, record the product’s return policy

here are a few examples

key #2: Make your packaging eco-friendly

Your customer will also have a look at theecological impact of your logistical practices.

Having a successful customer experience

To have an eco-friendly packaging and in accordance with environmental standards, you must

• Choose packaging that is easy to sort and recycle
• Avoid breakage of your products

to

have a positive impact on the planet, here are 2 essential steps to making an eco-responsible footprint

• Keep the same type of packaging you use, but make sure you look for packaging that can be recycled more easily and/or that contains eco-responsible materials.
• Look for packaging that is 100% environmentally friendly: it should be recycled, recyclable, biosourced and/or biodegradable. You can also review the volumetric weight of your packaging to save on raw materials.

these steps will take time and adaptation, but the planet and your customers will thank you.

Limiting the ecological impact of your transport

Having an eco-responsible e-commerce business also requires that you ensure a more ecological mode of transport for our environment. To reduce the negative effects linked to your mode of transport, here are a few tips to put in place to remedy this

• Reduce the void in your packaging
• Expand your range of packaging (size, cushioning, raw material etc.)
• Use different box sizes to adapt the type of packaging to your product
• Use the Colisconsult x RAJA method (a process that adapts different package sizes to your needs)

key #3: Facilitate the return of orders

To facilitate the return of orders and limit customer dissatisfaction, it is preferable to choose packaging that is adapted to the return of orders. In most cases, the original packaging is not viable for a return trip. There are specific packages to solve this problem: return packaging. These packages are designed to withstand a return order shipment. They are equipped with a double tear strip to secure your parcel as much as possible during its return phase. They allow the order to be returned in compliance with the regulations. Here are a few examples of return packaging to consider

to sum up: create an unforgettable customer experience through packaging!

Packaging is an integral part of the customer experience and satisfaction. It allows your company to promote its brand image and to stand out from its competitors. On the other hand, it allows consumers to have a unique and personalised experience.