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How to choose your bottle packaging? | RAJA

7min read 06/12/2021

Anyone who sells bottles via an e-commerce site or a physical point of sale knows: choosing the right packaging can be complicated! How can you combine protection and simplicity of packaging, without compromising the experience your customers have of your brand?

This article has been designed to help you make the right choice: you’ll discover all the bottle packaging solutions to consider for your business, so you can ship with peace of mind!

Tous les emballages de bouteilles qu'il vous faut pour votre activité

Bottle packaging for e-commerce shipments

If you are looking for packaging methods to protect your bottles during their transport in e-commerce, discover how to select the ideal packaging for your products

For pallet shipments

The most important criteria for choosing your bottle packaging for pallet shipments:

  • Palletisable crates, which can be stacked on top of each other without compromising the safety of the bottles
  • Integrated cushioning with cross-bracing to keep the bottles stable in the crate
  • Time-saving packaging, to palletise your bottles quickly and efficiently
caisse-croisillons

The crate with cross bracing is specifically adapted to 75 cL Bordeaux bottles. This double fluted cardboard packaging, with its white kraft outer cover, is attractive and shows off your bottles to best advantage. Good to know: the kraft used is 70% recycled and recyclable: ideal for an eco-responsible packaging strategy!

You’ll appreciate the fact that the criss-cross is instantly shaped, allowing you to save precious time on your order preparation.

caisse-montage-instantane-croisillons

The instant crate with integrated cross-bracing provides effective protection for 75 cL bottles of Bordeaux or Burgundy. The outer cover, made from 100% recycled and recyclable white corrugated cardboard, enhances the value of your products as it should

It is ideal if you want to save time when packing your bottles: the box and the crossbars are assembled instantly, by simply pressing on the sides.

For courier shipments

Essential criteria for choosing your bottle packaging for courier shipments:

  • Shock-proof packaging, to withstand any handling during transport
  • Packaging that is attractive, to create a simple and pleasant unboxing
  • Integrated cushioning, to keep the bottles stable during transport
caisse-berceaux

The crate with cradles is perfectly adapted to Bordeaux, Burgundy and 75 cL Crémant bottles

The cradle-shaped cushioning is quick to form and the white kraft outer cover gives it an elegant appearance, which looks great when unpacking the products.

caisse-expedition-6-bouteilles

The 6-bottle carton box is a quick and easy way to pack 75 cL bottles that are already packed in a carton (maximum dimensions 26 x 18 x 31.5 cm)

The cushioning on the top and bottom of the crate makes it very protective: the cushioning absorbs shocks brilliantly. What’s more, with this crate you can leave your bottles in their original packaging: a great way to enhance your order

Another advantage is that this crate can be recycled through traditional channels, thanks to its 70% recycled and fully recyclable cardboard.

caisse-bouteilles-calage-carton-1

If you need to ship several shapes of 75 cL bottles, thiscrate is ideal for you

The integrated shock padding provides optimum protection during transport, as it fits over each bottle

A notable fact: it meets the NF H 00 060 standard in terms of impact resistance; a real guarantee of safety for your fragile bottles!

caisse-croisillons-renforces

Cardboard boxes with reinforced crossbars are without doubt the best value for money if you want to ship bottles of any shape, 33 cL, 50 cL, 75 cL or magnums

Their cushioning is made up of 4 layers of cardboard for each bottle, which allows for maximum support during transport.

caisse-calage-bouteilles-biere

The beer bottle crate with cardboard insert is suitable for shipping all types of 33 cL bottles

You will particularly appreciate the neat presentation that this type of box allows: the wedge can be transformed into a display once the box is opened

Shock-proof and protective, this packaging cardboard allows each bottle to be perfectly maintained and isolated from the walls of the packaging.

caisse-calage-carton-film

The recyclable box with cardboard insert and integrated film is the ideal solution for shipping and presenting all shapes of 75 cL bottles

The film integrated in this packaging holds the bottle securely, which is also protected by the cardboard plate and the box flap

Its double flute cardboard and 60 micron film also provide optimum protection.

Bottle packaging for your points of sale

Once your bottles leave your physical shop and into the hands of your happy customer, the challenge is to ensure that they arrive in good condition at their final destination. To do this, opt for some truly bottle-friendly packaging

Boxes and crates: the essentials

valisette-bouteilles

The micro-flute case combines strength, thanks to the rigid flute of the packaging, with lightness: ideal for helping your customers to transport your goods properly. Its solid handle makes it practical to carry

Combine it with a suitable and attractive cushioning method, such as wood curl or elegant kraft paper, for a truly customer experience packaging.

boite-bouteilles-biere

The cardboard beer bottle box. This box and its crosspieces can be assembled instantly by simply pressing on the sides: a real advantage when there is a queue at the checkout counter of your point of sale! Its cut-out handle makes it easy to carry.

Another important benefit is that it is made of biosourced and recyclable microflute cardboard, for an eco-responsible bottle packaging strategy.

caisse-calage-carton-montage-instantane

The case with instant assembly cardboard wedge. This solution combines speed and safety for packaging 75 cL bottles or a magnum. The
assembly of the shockproof wedge is ultra-fast: the two parts are assembled instantly, by simply pressing on the sides

It meets the NF H 00 060 standard in terms of shock resistance, and is made from 70% recycled and recyclable cardboard.

boite-poignee-recyclable

The boxes with recyclable handles, available with various attractive prints, or in brown kraft for an eco-responsible image at first sight

Good news: they come in different sizes, to pack 2 or 3 bottles, depending on your customer’s needs.

boite-bouteille-poignee-corde

The box with cotton rope handles is ideal for gift wrapping. The rope handles make it easy to carry and enhance your customers’ experience of your products

Its instantaneous assembly by simply pressing on the sides, and its fully recyclable nature, make it a must-have for a graceful gift box.

Baskets: for elegant gift baskets

corbeille-bouteilles

If you also sell delicatessen products in your outlet, don’t forget to use baskets for garnishing

Available in several shapes (rectangular or hexagonal), they should be combined with a suitable and enhancing cushioning method, such as wood curling or tissue paper, for a “wow” effect as soon as the gift packaging is opened.

Bottle bags: a crucial element for your shops

To help your customers carry one or more bottles, select the right bags

sac-pellicule

Recyclable, glossy laminated bags are extremely durable, with a cardboard lining and a cardboard bottom

Available in a range of colours, they can be adapted to your brand image for an optimal customer experience

sac-kraft-biosource

Kraft bags (biobased and recyclable): with their twisted handles and side gussets, they make packaging easier for you to shape and easier for your customer to carry

Choose them if you want to give a truly eco-responsible image to your wine or beer business.

sac-kraft-fenetre

PET window kraft bags (recyclable) are ideal for designing stylish gift packaging, with their window display showing the bottle inside the bag

Available with drawstring handles or flat riveted handles, they are also fully recyclable.

If you need to find all the bottle packaging your business needs, visit the RAJA shop now!

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