[FR] How do you choose your pastry packaging to delight your customers and win their loyalty?

You know how to delight your customers’ taste buds with delicious pastries. But you also know that these days, the success of a patisserie depends on more than just the food you offer your customers.

They also expect to enjoy a distinctive customer experience in your shop, with a quality welcome, advice on your products… and food packaging that makes their experience as smooth as possible.

Packaging is much more than a means of protecting your products: it’s also the case that will stay in your customers’ minds long after they’ve eaten.

In this article, discover the key criteria for choosing your pastry packaging, as well as a selection of packaging to make your products memorable.

The 7 key criteria for choosing your pastry packaging

There’s no such thing as ideal food packaging – there are only solutions that adapt more or less well to your products and your customers’ expectations.

However, to help you make the right choice, you should consider the following seven quality criteria for pastry packaging. It must :

Protect your foodstuffs as well as possible. Not all your pastries have the same protection needs, and there is professional packaging adapted to each of them. The aim is to ensure that your products arrive in perfect condition.
Make transport easier. Depending on the food product you’re selling, your customers can either transport it easily to the place where they’re going to eat it, or eat it on the go.
Make unboxing easier. Unpacking your products must be easy, without the customer getting dirty or damaging your products.
Comply with strict hygiene standards. Make sure you choose packaging that is suitable for food contact.
Look after your eco-responsibility. Your customers are paying more and more attention to the fact that your food packaging is now environmentally friendly. Recyclable, reusable, biodegradable… the range of eco-friendly food packaging products now available to you means you can meet this criterion, without damaging the protection of your food products or your customer experience.
Be easy to use. You need to be able to pack your products quickly and efficiently in their food packaging, so that you can serve your customers in the best possible way.
Take care of your customer experience. Good pastry packaging not only satisfies your customers, but also builds loyalty by promoting your brand.

Keep these seven criteria in mind – and let’s start looking for pastry packaging that meets them perfectly!

What packaging should you consider for take-away bakery sales?

RAJA, the packaging specialist, has selected a wide range ofpastry packaging that will delight your customers and make the most of your products. Here they are.

Packaging for your pastries

The packaging products on which you display your pastries must obviously be suitable for food contact. But they must also make it easy to eat your pastries – whether on the go, or at home after a takeaway.

	The round pastry case is made from biosourced, recyclable pleated paper. It prevents contact with other products in your display cases and secondary packaging. It is also available in an oval version, for longer pastries such as éclairs.
	The kraft pastry ring is an essential for assembling your cakes and tarts while keeping your compositions looking their best. Resistant and rigid, it’s also bio-sourced and recyclable, so you can move your products safely and ecologically! It is also available in a white cardboard version, for more elegant compositions.
	The creased square in rigid solid board allows your customers to enjoy your pastries on the go. It can also be combined with a sheet of alimentary paper and bolduc to transport a single pastry.
	The crepe cone has an anti-fat barrier so your customers can eat their crêpes on the go. It is totally recyclable.
	Brown kraft food paper is moisture-resistant, helping you to wrap your pastries without damaging them. It is also bio-sourced and recyclable.
	Printed tissue paper gives you the opportunity to package your dry and non-greasy compositions with elegance.
	The printed cardboard-backed plastic bagThe printed plastic bag with cardboard base, food contact approved, is ideal for packaging your confectionery or macaroons. Its cardboard base gives it good stability once filled.

Solutions for preparing your pastries

Do you want to prepare your baked goods in a simple way, while ensuring optimum compliance with hygiene standards? Here are some essential products.

With the round paper baking tinyou can bake your tarts and other individual cakes in an eco-responsible way, as it is bio-sourced and recyclable. It’s easy to remove from the mould without adding any fat.

A rectangular version is available for baking longer cakes.

The disposable pastry bag allows you to decorate your custards or whipped cream in a hygienic way.

The ideal containers for transporting your pastries

To transport your pastries, your customers need secondary packaging that provides optimum protection for your products during transport. They will also ensure that your products are easy to unpack once your customer arrives home.

	The pastry case allows you to pack several petits fours, macaroons or individual pastries. By adding a second box, you can create a larger box. They are bio-sourced and recyclable.
	The kraft pastry box is ideal for safely transporting your cakes, tarts or pastries, while making the most of them when unpacking. It is recyclable. Also available in white.
	The kraft pastry box with window lets your small cakes or macaroons show through the opening. It is recyclable.
	The kraft pastry box with handles makes it much easier to transport your products, while enhancing their value. Its high-quality natural kraft cardboard is recyclable.

Packaging to make transporting your pastries easier

It’s impossible to let your customers leave without offering them transport bags or trays to help them get their products to the right destination without taking up too much space!

	Get yourself some flat-bottomed kraft bags for transporting your pastries. Make sure they’re environmentally friendly too.
	The maxi kraft bag is perfect for transporting larger orders, thanks to its side gussets and elegant twisted handles.
	Do your pastries need extra protection, or are you looking for an even more attractive solution? Opt for a tin bag with black drawstring handles and practical side gussets.
	The pastry transport tray is ideal for helping your customers move their orders without damaging them. It can be used with a pastry ring at the bottom of the tray, or with food-safe paper, as it is suitable for indirect food contact.

Customised packaging: the key to customer loyalty

While these pastry wrappers are already attractive as they are, you can add a definite “wow” factor by choosing to personalise them.

Consider personalising your pastry boxes or any other cardboard container to display your logo, a marketing slogan, or a distinctive communication message. You can personalise your food packaging by printing directly onto the cardboard, or by embossing.

Sacs personnalisés