[FR] How can AI be used in e-commerce?

At a time when waste reduction is becoming a priority for businesses and consumers, RAJA is committed to offering more responsible packaging solutions. With the RE-ZIP solution, discover an ecological and cost-effective alternative to disposable packaging, ideal for e-commerce and logistics. How does this innovative system work? What are the benefits for your business and the environment? In this article, we explain why adopting RE-ZIP reusable packaging with RAJA can transform the way you ship your parcels while reducing your environmental footprint.

1. Why reusable packaging?

Sorting and recycling packaging correctly is the first step towards protecting the environment. But the process can be even more sustainable… And what’s better than recycling? Reuse, of course! This way, we need fewer raw materials and consume less energy. RE-ZIP packaging is a game changer. It is designed to be reused up to 10 times. If the packaging is reused 5 times, you already save 80% in CO² emissions (including return transport). Figures like that make all the difference.

The demand and need for reusable packaging will be greater than ever in the future. With the new directives on EPR (Extended Producer Responsibility) and the European packaging law (PPWR), the legislator is shifting up a gear: from 2030, 10% of all non-food e-commerce packaging will have to be reusable. This means that, as an industry, we have to look for a new way of dealing with packaging. RAJA already offers the ideal solution to prepare your online shop for tomorrow’s legal requirements. No reason to wait any longer…

2. How does RE-ZIP work?

The aim is to circulate the same packaging several times in an e-commerce environment via different online shops. To achieve this, we have designed a suitable packaging, an application and a network of drop-off points via La Poste’s yellow letterboxes. Instead of throwing the packaging in the bin, consumers can simply drop it off in one of La Poste’s many yellow letterboxes. When the packaging is dropped off, the consumer can be rewarded with an advantage if the e-tailer issues a discount voucher.

1. Ordering : the story begins on the internet with you, the e-merchant customer, ordering from raja.fr or one of our advisers, RE-ZIP packaging works like any other: just put the product in it and send it off! As an e-tailer with an online shop, you can show your customers your responsible image.
2. Consumers: as consumers, they will receive the product they have ordered via the usual courier service, but in RE-ZIP packaging. They unpack the contents, fold the packaging and return it via a drop-off point.
3. Drop-off point : the consumer drops the packaging free of charge in a yellow letterbox of La Poste, after which the packaging is returned to RAJA. If the consumer scans the QR code when handing in the packaging using the application, they can be rewarded with a benefit if you issue a discount voucher. This can help them place a new order in your online shop…
4. Warehouse : once the RE-ZIP box has arrived at RAJA, it is freed from unnecessary shipping labels (and tape) and checked for quality. Once it has been cleaned, the box is returned to stock and can be sent on to another customer. This completes the circle of reuse.

3. What are the advantages of RE-ZIP?

Packaging is necessary: a product that is broken during transport has a major negative impact on your company’s image and on the environment. But we also need to put a stop to the increase in packaging waste. In collaboration with RE-ZIP, RAJA is working to reduce this amount of waste as much as possible. Thanks to reuse, we can easily give packaging a second, third or fourth life before recycling it. A bit like a deposit for bottles, in other words.

Reuse has a major impact on the environment. Studies have shown that in an average application, RE-ZIP reusable packaging guarantees a relative CO2 reduction of :

• 60% for 2 reuses,
• up to 80% with 5 reuses.

Want to find out more? Check out all the figures from the life cycle analysis of RE-ZIP reusable packaging here. What makes cardboard such an attractive material for recycling? Here are a few advantages:

• Cardboard is easily recyclable.
• Cardboard already has a positive impact on the environment when it is first reused (the second circulation).
• Cardboard is made from wood from sustainably managed forests(FSC) and produced in Europe.
• Cardboard is easy to use – for your customer, for an online shop and for all your logistics. Everyone knows it!
• Cardboard offers optimum protection for your dispatched items.

4. Would you like to join us for a demo?

Is your online shop ready and protected from the new packaging regulations? Our reusable packaging will give you peace of mind. Contact us for more information and a demo of the RE-ZIP reusable box. Let’s prove together that eco-responsible e-commerce really is possible. Contact us using the form below.

✅ Strengthen your brand: create a pleasant experience with your customer.
✅ Compliant with the latest European directives: reduce CO² emissions by up to 80% in 5 rotations.
✅ Easy and free return by the consumer.
✅ Suitable for many types of e-commerce shipment

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