Digital & Logistic innovations help beer revival | RAJA
2min read
27/11/2019
Pour la 2ème année consécutive, la fête de la bière – la fameuse Oktoberfest – a battu son plein à Paris. Serait-ce la preuve d’un nouvel engouement ? Est-ce le premier signe de l’émergence de la bière face au vin en France ? D’ailleurs, les deux boissons sont-elles réellement antagonistes ou les résultats positifs de l’une n’a pas d’incidence sur la seconde ? (je serai ravi de lire votre avis dans les commentaires).
La consommation française de bière a connu en 2015 sa première augmentation après 30 ans de baisse constante !
Le nombre de brasseries et micro-brasseries ont doublé en cinq ans tandis que les grandes marques développent leur gamme et investissent plus largement dans la publicité. Et cette croissance de la bière semble se confirmer en 2016 (+7,7 % en CA et +8% en volume de ventes | source : LSA septembre 2016)
Côté vin, si le nombre total des consommateurs augmentent, les buve
- The democratisation of the internet makes it possible to have an online shop window for a modest price
- Complete outsourcing is possible thanks to marketplaces and new delivery players( e.g.Stuart ). You list yourself on high-traffic sites and outsource the delivery to the end consumer.
- What remains is the storage and packaging of the bottles, which RAJA can help you with.
stand
out from the crowd, reinforce your brand image via packaging
In a strong competitive context, you need to stand out thanks to your brand image. Saveur-Bière.com has understood this well with its forward calendar box which contributes not only to its sales but also to its notoriety.
At RAJA, our dedicated Customisation & Special Manufacturing team helps you reinforce your brand on your shipping media.
Labels, bags and crates are all opportunities to reinforce your brand image and reactivate your customers! What incentive? A promotional code on your kraft bag, an invitation to join your Facebook community, a tasting event
… Here are a few fictitious examples of the kind of simple customisation that has been carried out by our web design team which could inspire you:
Note: I invite you to consult the excellent English-language site TheDieline for inspiration
- Aware that the market is growing, RAJA has further expanded its range with specific crates and crates with automatic bottom when the rate increases – we can only wish you that!
