Can a marketplace preserve the image of luxury brands? [interview with CHAMPMARKET]

Quand on pense cadeau d’entreprise et Champagne, on pense immédiatement à CHAMPMARKET. Poursuivant notre série d’article sur le secteur du e-commerce de l’alcool, j’ai souhaité interroger son fondateur, Arnaud Molin, , avec qui j’avais personnellement collaboré il y a quelques années.

Bonjour Arnaud Molin, pour ceux qui ne vous connaissent pas encore, pouvez-vous présenter CHAMPMARKET en quelques mots ?

CHAMPMARKET, créé en 2010 à Paris, s’est imposé comme une market-place référente, exclusivement dédiée au champagne, répondant aux nouvelles habitudes d’achat en ligne des consommateurs, particuliers et entreprises.

J’interroge l’entrepreneur, quelle a été l’étincelle qui vous a donné envie de créer CHAMPMARKET ?

Fort d’une expérience de 10 ans en CRM et Bases de Données, j’ai créé CHAMPMARKET avec l’idée de répondre

• on the one hand, to the expectations of individuals and companies who wanted to find a qualitative Champagne offer online,
• and on the other hand, the needs of the Champagne Houses, which wanted a reference space in which their values and brand image would be respected.

Do you have some current key figures to share?

• CHAMPMARKET is a top-of-the-range Champagne market-place that distributes nearly 50 prestigious Champagne Houses such as Dom Pérignon, Louis Roederer, Moët & Chandon, Taittinger..
• We have obtained the trust of more than 5,000 customers,
• 60% of whom are BtoC (individuals) and 40% BtoB (companies, works councils, liberal professions, etc.).

What are your ambitions for the years to come?

CHAMPMARKET’s ambition is to become the digital partner of the major Champagne Houses

by supporting them in the development of their customer marketing and by offering a top-of-the-range customer experience, in France and internationally.

Since 2010, have you seen changes in your customers’ consumption patterns?

We are pleased to note an increase in the number of online purchases by companies.

We are developing more and more multi-brand and personalised digital Champagne catalogues, which meet the needs of each company. To celebrate the signing of a contract, to organise a customer evening, to thank your employees via a works council or to build loyalty among your customers and partners thanks to business gifts: Champagne can be invited to many occasions and adds a touch of the exceptional to your professional events

. How

do

you think

• These must meet several requirements: on the one hand, it is essential for us to prolong the buying experience and the dream, so we choose quality and discreet packaging.
• On the other hand, as an e-tailer, we also have to offer specific packaging that is suitable and resistant to the different types of deliveries we offer (Colissimo or Chronopost type courier services, or deliveries by carriers).