[BFM Business] Packaging at the heart of the customer experience for e-commerce companies

On the occasion of the 1to1 E-commerce trade show in Monaco, BFM Business welcomed entrepreneurs Aurélien de Meaux (Cheerz) and Etienne Boix (QuiToque) to talk about customer experience and packaging. In the highly competitive foodtech and photo printing sectors, it is crucial to differentiate oneself by proposing an exclusive customer experience in line with one’s brand identity.

as 01 Business journalist Frédéric Simottet points out, packaging and logistics are now at the heart of the customer experience for any e-tailer.Cheerz sees its boxes, magnets and photo albums as colourful sweets that its customers receive in their letterboxes.QuiToque proposes to revolutionise the way you do your (food) shopping by delivering weekly meal baskets.