6 examples of successful customer experience with e-commerce packaging

Today, an e-commerce brand cannot do without thinking about the experience it offers to its customers, from the moment they visit its website to the delivery of their order. Consumers are increasingly accustomed to personalized experiences that take into account their needs and expectations.

Are you thinking about how to improve your customer experience?

Find out here with some food for thought, with6 examples of successful customer experience through e-commerce packaging.

6 examples of successful e-commerce customer experience to inspire you

The Closet: unboxing and eco-responsibility, for an optimal customer experience

Le Closet is a clothing rental service that aims to give women access to an unlimited wardrobe. The monthly subscription allows customers to receive a box of clothes each month, which they can then return or buy.

The customer experience has always been at the heart of the brand, and this is true at all its customer touch points:

• The website and app are designed in an educational way, with a careful user experience, to properly explain the concept to visitors
• Small touches are regularly sent to customers, such as gifts included in the third package received (to work on loyalty), or regular emails that feed customers with fashion tips
• Customer relations are truly optimised, thanks in particular to an after-sales contact centre that always takes care of customer satisfaction

On the e-commerce packaging side, Le Closet strives to work on the unboxing of products, i.e. the unpacking. The idea? To ensure that the packaging causes a “wow”effect, which makes customers want to share their order on social networks.

The clothing boxes are easy to assemble, but also easy to open: they open upwards, revealing the products wrapped in tissue paper. The whole thing creates a very elegant “gift” effect. The printing of the cardboard boxes with the brand’s logo immediately identifies the sender.

And because ecology is at the heart of the Le Closet brand concept, the teams have also decided to offer, since 2019, an ecological version of their packaging. This is a reusable shuttle pouch, which withstands several washes, which can be sent back several times with the clothes inside. To ensure the safety of the package, the zip is closed with seals.

To learn more about the customer experience at the Closet, go here!

Cheerz: custom packaging for successful delivery

Cheerz is a tool that makes it very easy to print your photos online. At Cheerz, everything is done to put a smile on customers’ faces, by offering them an exceptional customer experience… including via the packaging!

The brand’s packaging philosophy can be summed up by a simple equation:sturdiness + customer experience.

Cheerz very quickly decided, as it grew, to deploy packaging to standard mailbox sizes. The idea: to allow parcels to pass through these letterboxes as soon as the postman passes by, so that customers don’t have to go to the Post Office.

The personalisation of the packaging in the company’s colours, with dynamic and friendly slogans, as well as the affixing of red strips to facilitate the opening of parcels, completes this example of successful customer experience through packaging.

At the same time, the company is working on the volumetric weight of its packages. Behind this reflection lies a desire not only to reduce transport costs, but also to offer the “right packaging”, to limit the ecological impact of this e-commerce service.

Bergamotte: a successful customer experience in e-commerce floristry

You’ve probably already heard of Bergamotte, the e-commerce site that is revolutionising online plant sales by focusing its entire customer experience around the notion of modernity.

The challenge for this online florist: protect plants and flowers, fragile products par excellence, while ensuring a successful customer experience.

To do this, Bergamotte activates two main levers:

• Delivery in optimal time slots, which requires real agility, as the brand offers delivery within two hours in Paris
• Packaging that conveys the emotion that the plants themselves evoke in customers

This bespoke packaging is customised, and is even a registered design. All Bergamotte packaging is made of cardboard or kraft paper, with a sober design: the whole gives an elegant image to the brand, visibly eco-responsible.

To dig deeper, check out all the florist packaging solutions that care about your customer experience.

LePetitBallon: combining e-commerce box and successful customer experience

LePetitBallon offers its customers a wine bottle delivery box. Its site itself is a great example of a successful customer experience: it guides wine lovers and beginners alike in their search for the right bottles for their desires.

Once the order has been placed, the brand’s e-commerce packaging allows this exceptional experience-oriented customer journey to continue. It is of course reliable, to avoid bottle breakage, and relies on simplicity: simple kraft cardboard packaging, with a wedge that isolates each bottle, and a print of welcoming marketing slogans.

To make the unboxing even more enjoyable, LePetitBallon includes little touches in each order: booklets that explain each bottle, or a magazine around oenology.

L’Eclair de Génie: making e-commerce, food and customer experience rhyme

L’Eclair de Génie is a company created by Christophe Adam, a famous pastry chef, who has been offering online sales of his pastries, confectionery and delicatessen products for several years now.

L’Eclair de Génie has chosen to implementdifferent packaging depending on the products shipped and the targets:

• In BtoC e-commerce, these are boxes with customised interiors based on the pastry creation and the season
• In BtoB e-commerce, the exterior of the packaging itself differs according to the seasons and production schedules, to ride the trends of the moment

The basic idea behind the logistics of this food company? Sobriety, which makes it possible to highlight the product inside the packaging while protecting them optimally.

Need more inspiration? Head over to our guide to creating your custom food packaging.

FAGUO: ecology as brand DNA

FAGUO is an e-commerce fashion brand with products (shoes, clothes and accessories) produced in an environmentally friendly way. The company measures all its CO2 emissions and strives to reduce them as much as possible, notably by offsetting them by planting a tree in France for each order placed.

It is therefore logical that the brand has implemented an eco-responsible packaging strategy, which goes perfectly with its DNA. All their packaging contains around 20 different components created in an environmentally friendly way. They are therefore designed from recycled materials, and recyclable wherever possible. The brand is also working on reducing the weight-volume of its shipments, in order to further limit CO2 emissions.

In terms of design, the FAGUO packaging also aligns with its brand image, which offers “products to help customers face everyday adventures”. The packaging is simple, printed in a very minimalist way with the brand’s logo.

To go further, discover how to choose your clothing and textile packaging.

What to take away from these examples of successful customer experience

Want to be inspired by these examples of successful customer experience too?

Here are a few things to look out for when choosing or designing your e-commerce packaging:

• Select packaging that promises smooth delivery. This can include choosing packaging that gets your packages into mailboxes the first time the carrier passes, or packaging with handles, to simplify receiving your packages.
• Take care of the unboxing of your products. Simplicity of opening and personalization will make your customers want to share their purchase on social networks: here is a simple marketing lever to implement!
• Think eco-responsible. To do this, you can for example limit the volumetric weight of your packages, but also work on your packaging itself, so that it is recyclable, reusable, or designed from renewable materials.

It’s up to you: perhaps your brand will soon land on this list of examples of successful customer experiences!