Logistics, and especially delivery, are the most important expenses for an e-commerce company. So, how can you reduce your transport costs? Fortunately, solutions exist to optimise logistics costs, and allow – in the long term – to save precious capital.Today, the transport sector is faced with many paradoxes
- On the one hand, warehouses are operating on a just-in-time basis, due to the increasing frequency of orders.
- On the other hand, customers are demanding ever faster deliveries. Beyond these business issues, there is the environmental spectre that requires each of us to make efforts to reduce our ecological impact.
sUMMARY
- Pool transport costs
- Test collaborative delivery
- Question your current transporters
- Choose the right packaging
- Be aware of logistical innovations
difficile de s’y retrouver, et plus encore de contenter tout le monde ! Faute de temps, on a souvent tendance à se réfugier dans des voies de garage ; à faire vite fait, bien fait. Il existe pourtant pléthore de techniques d’optimisation des flux logistiques qui peuvent faire économiser à votre entreprise de 4 % à 10 % de charges par an. Il est temps de s’y mettre, non ?

La mutualisation des frais de transport
Probablement la méthode d’optimisation des coûts de transport la plus drastique. Et pour cause ! Vous montez dans le même bateau que vos concurrents. Oui, on vous voit lever un sourcil d’ici. Mais attendez plutôt d’entrevoir les avantages de ce type de montage.
L’idée est de canaliser le flux de commandes des entreprises régionales afin de réduire les frais de transport. De fait, davantage de commandes peuvent être expédiées quotidiennement, et davantage de terrain peut être couvert par les transporteurs
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- Firstly, the cost, which can be 40 to 50% cheaper on some deliveries!
- The customer experience: 98% of our users are happy with their experience, so it’s a guarantee of quality for your brand!
- It’s a flexible and reassuring solution: the customer is in direct contact with the individual who will take care of the delivery of their goods.
- The absence of load breakage which is often the cause of damage.
- Offering collaborative delivery allows you to be ahead of your competitors and to differentiate yourself by being innovative in the delivery options you offer! More than 2/3 of people attach great importance to the different options offered during their purchasing act!
- The environmental impact, and the possibility of choosing an ecological delivery solution.
Test spot quotation for non-recurring destinations
“We are seeing average savings of 20-25% on spot-quoted shipments on Shiptify. However, I would recommend limiting the range of partners consulted to ensure that they have a relevant transformation rate. This guarantees sustainable, not opportunistic, savings.”
Are you sure you’ve chosen the right carrier?
As a business, you have specific needs, including customers whose satisfaction plays a key role in the development of your business. Needless to say, the pricing structure of your freight carrier has a direct impact on your logistics costs.Does your current carrier meet these needs?Are their warehouses ideally located?
- Are the vehicles they use satisfactory?
- Is the packaging offered for your goods ideal?
- Are the deadlines met?
veillez également à être particulièrement attentifs à la grille tarifaire d’un transport routier de marchandises. Certaines sociétés disposent de tarifs génériques, qui peuvent ne pas convenir aux produits que vous souhaitez transporter.
L’emballage impacte la qualité de votre transport
Pour s’en convaincre, rien de mieux que la citation de Yann Caron de la Carrière, directeur marketing de Boxtal (qui gère l’envoi de milliers de colis hebdomadaires pour ses clients).
“J’ai dans mes équipes la responsabilité du service client et on constate que dans la grande majorité des cas, un problème dans le transport est lié à un mauvais choix d’emballage au départ”
Alors avant même de parler de réduire le coût du transport, vérifiez que votre politique d’achat d’emballages est cohérente avec la nature de vos produits et vos modes de transport (messagerie, La Poste, international…). Consultez notre guide dédié : 7 pistes pour améliorer vos expéditions par l
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- Maximum dimensions: Length = 150 cm or Length + girth* = 300 cm.
- Minimum dimensions: 22.9 cm x 16.2 cm (C5 envelope)
- Maximum weight: 30 kilograms
colissimo
- Maximum dimensions: Length + width + height = 150 cm with Length = 100 cm
- Minimum dimensions: Height = 1 cm
- Maximum weight: 30 kilograms
fedEx Express
- Maximum dimensions: Length = 274 cm, Length + girth* = 330 cm
- Minimum dimensions: no restrictions
- Maximum weight: 68 kilograms
uPS
- Maximum dimensions: Length = 270 cm, Length + girth* = 419 cm
- Minimum dimensions: no restrictions
- Maximum weight: 70 kilograms
dHL Express Worldwide
- Maximum dimensions: Length = 300 cm
- Minimum dimensions: no restrictions
- Maximum weight: 70 kilograms
* La circonférence correspond à (2 x largeur) + (2 x hauteur)
Source : Mesenvois.fr ; 2019
Comment réduire le poids de vos colis ?
Au national, à moins d’être sur du hors gabarit, vous serez essentiellement facturé sur le poids de vos colis. Surtout que les prix évoluent à la hausse chaque année, comme le montre le tableau de prixdutimbre.fr
Réduire le poids de vos colis peut donc être stratégique pour vous faire baisser d’une tranche et améliorer vos marges par colis.
“Chez nous, les marges sont très contrôlées. Nous sommes extrêmement vigilants sur le poids moyen de nos colis car à quelques grammes prêts, nous passons une tranche. Et c’est très impactant vu nos volumes d’expédition !” – Aurélien de Meaux, co-fondateur de Cheerz.

Il y a de nombreux moyens de réduire le poids global de votre emballage et de calage. Voici quelques pistes
- Switch to lighter cushioning: from wood chiselling to paper cushioning, from flow pack to paper cushioning, from paper cushioning to air cushioning…
- Reduce the weight of the board: a triple flute board for export can be replaced by a reinforced double flute board under certain conditions for example.
- Eliminate cushioning: some packaging offers integrated cushioning, allowing you to reduce the total weight of the cushioning.
- Switch from cardboard to bubble wrap: it all depends on the nature of the product, but more and more e-tailers are opting for bubble wrap where possible. Do test shipments (outward and return!) via different carriers and check that the option suits your model.
“Chaque année, nous envoyions 1 tonne de ciselure de bois que le transporteur nous facturait. Nous sommes passés aux coussins d’air. Nous avons baissé significativement la facture et on se dit que l’on envoie un peu d’air de Lozère avec chaque envoi.” – Laurent Caplat, fondateur de BienManger.com
Comment réduire le volume de vos colis ?
SI vous envoyez à l’international, il y a des risques qu’à l’aller – ou au retour de vos produits – vous soyez facturés au poids / volumétrique. C’est la tendance à l’international et elle pourrait se généraliser sous peu afin de forcer les expéditeurs à rationnaliser le volume de leurs envois dans le cadre d’une politique plus responsable.
Nos centres-villes sont de plus en plus réglementés, alors que les livraisons e-commerce sont de plus en plus nombreuses. Optimiser le volume des tournées va être de plus en plus primordial pour les transporteurs, qui vont facturer progressivement au volume. Alors adoptez dès à présent les bo
- Look at the average size of your single and multi orders and give them points for frequency of shipment (note: if you ship a lot of gloves but they are mostly combined with other products, it is the overall size of the order that matters).
- Define median sizes that encompass order ranges
- Use our tool to find carton sizes that match the median sizes defined in the previous step.
- Packing with integrated cushioning: Can certain products be shipped using cartons with integrated cushioning?
- Customised packaging: depending on your volumes and if you have a particularly recurrent type of order, customised packaging that protects while fitting the dimensions of your goods can provide major savings on annual transport costs.
digitalisation and foresight
New interfaces, data and algorithms can be the source of many savings on your transport budget Only what gets measured gets improved!“How many invitations to tender still start with a project to collect data from partners? To control costs and optimise them in a continuous and agile manner, I believe it is necessary to be equipped with a TMS-type management tool. Thanks to digital technology, these tools are increasingly accessible, both for large groups and for SMEs” – Romain Codron, founder of Shiptify.
TMS computer systems
These software programs are real assistants at every stage of the delivery of an order. Intended to organise the fleet in the best possible way, they also make it possible to calculate transport costs and to meet the need for parcel traceability. Here are the notable advantages
- Infrastructure analysis and decision support:
- Allocation of the most efficient transport patterns;
- Calculation of transport costs;
- Operational monitoring of delivery routes;
- Generation of reports to optimise logistics costs.
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advent of innovative technological players such as Everoad (ex-Convargo) means that trucks do not have to leave half-filled or empty after a round.
RAJA Bonus: The vehicle fleet
For all logistics and transport managers who manage a fleet of vehicles, the state of the tyres can be a major factor in your annual expenditure. A few figures to convince you of this
- A tyre that is under-inflated by 17% reduces its life by 10%
- A tyre that is over-inflated by 20% reduces its lifespan by 22%
in addition, under-inflation of around 17% leads to an increase in fuel consumption of around 1L/100 km.This figure should of course be multiplied by the number of wheels your vehicle has. All these factors should be taken into account when calculating transport costs, and even more so when travellinginternationally