4 tips to improve your industrial packaging to please your customers | RAJA
5min read
14/04/2022
France
Before discovering your product, your customer will be confronted with its packaging. A real communication medium for your company, you can convey your brand values thanks to a well thought-out packaging. The visual aspect is very important, but the ease of opening is just as important.The objective is clear: to generate a moment of emotion for the consumer duringunboxing. There is no doubt that you can improve your customer experience by revisiting your industrial packaging. Discover our 4 tips to stand out with an attractive packaging!
1. Take care of your packaging to have a successful customer experience
The competition is tough, you have to stand out thanks to the quality of your products, of course, and also thanks to the quality of your packaging! With the right packaging, you can generate emotion in your customers and create a privileged relationship
- Include your brand logo or slogan on the packaging itself
- Include a thank you note in the package to thank the consumer for their purchase
- Offer goodies and other small extras with each order
- Add a call to action that encourages the customer to make a note of their purchase experience, either on the packaging or on the invoice
vous pouvez personnaliser tous les composants de votre emballage : les boîtes, les sachets, les étiquettes, les rubans… Pensez à vous renouveler au fil de vos collections ou des saisons !
Les emballages connectés
Un emballage connecté est un packaging sur lequel est apposé directement ou via une étiquette, une technologie connectée (type QR code). Le client peut scanner l’emballage intelligent pour être redirigé vers un contenu digital.
Ce type d’emballage peut vous permettre d’augmenter l’expérience vécue par le client, en le menant vers une expérience en ligne interactive et personnalisée.
Pourquoi pas, par exemple, proposer au consommateur de découvrir une vidéo tutoriel expliquant comment utiliser son produit pour la première fois ? Ou bien lui fournir un code promotionnel pour ses prochains achats sur votre site e-commerce ?
2. offer more eco-responsible packaging
It’s certain: customers are increasingly aware of the impact of your packaging on the environment. It is crucial for you to opt for sustainable packaging. To do this, the easiest solution to implement isrecyclable packaging. Consumers then become actors, by being able to sort their own packaging. Recycled cardboard boxes, kraft paper for cushioning your products… there is no shortage of eco-responsible alternatives today
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Recycled kraft bag with woven handles |
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Kraft paper tape |
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Eco-friendly food packaging, e.g. made of sugar cane or starch |
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You’ll probably recognise it: this logo is the famous Möbius loop. Also known as the Möbius ring, ribbon or circle, this loop symbolises the never-ending cycle of recycling. This logo, created in 1970, indicates that a material is recoverable: it can either be recycled or incinerated to produce energy after use. Make sure that it is clearly marked on your industrial packaging, to ensure that it has a good end-of-life, but also so that your customers can see that it is ecologically responsible at first glance. |
3. Sélectionner un emballage industriel adapté à la taille de votre produit
Les avantages d’un colis adapté à la forme de son contenu sont multiples : gain de coûts de transport, mais aussi image plus éco-responsable, ce qui joue un rôle non-négligeable sur votre expérience client !
Optimisez le poids-volume de vos colis
Le poids volumétrique correspond à un poids fictif donné par le transporteur, prenant en compte le volume occupé par le colis dans le transport, et non uniquement sa masse réelle. Optimiser le poids-volume de ses vos entraîne la réduction des coûts de transport en express et à l’international, quasi systématiquement facturés au poids volumétrique chez la plupart des transporteurs. La révision de votre méthode d’emballage est la clé pour optimiser le volume d’un paquet. Celui-ci sera également plus maniable pour vos clients : c’est un double bénéfice !
Protégez mieux le contenu de vos commandes
Un emballage adapté entoure au plus près vos produits : il
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Reduce waste from your industrial packaging
Our final tip for improving your packaging is toavoid over-packaging. That is, use the right amount of protection for your goods to arrive in good condition, not more. You can reduce your waste by choosing the right cushioning for your needs
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Polyethylene foam film: a flexible, anti-scratch pad that wraps and cushions your products, making it easy to wrap objects of any shape. |
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Tissue paper: combines flexibility and customer experience, and will give your parcel a refined added value! |
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Recycled textile cushioning fibres: a durable material, these fibres are lightweight and give an aesthetic appearance to the presentation of the contents of your package. |
you can also reduce your use of raw materials by switching to reusable packaging. It is designed to be used several times without losing its protective quality. Crates, cases and returnable pouches are the most popular types of reusable packaging
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What is a return package? |
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Returnable packaging has two adhesive strips to allow for the safe return of products by a customer. The use of this packaging demonstrates your company’s commitment to the environment, but also that it cares about its customers by making it easier for them to return their orders. For example, the returnable crate is practical and sturdy, with a reinforced bottom and a double tear strip, making it ideal for multiple uses. |
now you know how to improve your packaging to appeal to your customers. Need more inspiration on how to add value to your products with your industrial packaging? Read our article on how Le Closet, an e-commerce brand, managed to combine eco-responsibility and customer experience.
