4 good reasons to choose a committed supplier | RAJA

Finding a supplier who meets your needs and makes commitments to satisfy you is not easy. Responsible purchasing, environmental commitment, quality of service, social and societal commitment… These commitments, which are very often at the heart of a supplier’s DNA, will enable you to build a long-term relationship of trust and meet your operating requirements.

What if you developed real partnerships with your suppliers, by selecting those who are truly committed to you?

In this article you will find out which commitments you should keep from your supplier, to build a relationship of trust, and how RAJA strives to offer you the best solutions for the success of your business.

What commitments should you make to build a relationship of trust with your suppliers?

A committed company is also committed to your success, that changes everything! But what commitments do you need from your suppliers to build a relationship of trust?

Be committed to the quality of their products

In order to provide a quality service to your customers, you need to choose suppliers who are committed to the quality of their products. The idea is that by partnering with the right suppliers, you create a true product experience, where your products build customer commitment and loyalty.

This notion of product experience is enough of a part of your business development to warrant serious consideration. According to an Akeneo study:

• 56% of companies say that an optimised product experience would enable them to increase their conversion rate
• 47% explain that it would boost cross-selling and up-selling activities
• 32% believe it would reduce the number of product returns

Choosing a partner company that is committed to the quality of your products means activating a strong business lever.

To do this, don’t hesitate to use suppliers who have developed their own private label, as the fact of attaching their brand name to products obliges them to commit to their quality… and therefore to your consumers’ satisfaction.

A commitment to finding the best solution to your needs

In an increasingly competitive environment (especially in e-commerce), your business needs to find the most customised and cost-effective solutions on the market to meet your challenges.

The objective, when choosing your service providers, is to find tailor-made solutions, taking into account the specific needs of your business.

That’s why you need to look for suppliers who..

• Put listening and customer relations at the heart of their activity, which are essential to provide a personalised response to your expectations
• Are interested in product innovation, which is the key to always being up to date and finding the best products or services for your company

Eco-responsible commitments

Did you know that according to the barometer of the positive and sustainable economy carried out for Business Insider, 79% of French people consider themselves to be eco-responsible? Even more importantly, the environment is the most worrying subject for them at the moment, behind insecurity, but ahead of purchasing power and unemployment.

To attract and retain your customers, you cannot do without thinking about the eco-responsibility of your practices, and this means choosing suppliers who are committed to offering you environmentally friendly solutions!

When you talk to your suppliers and partners, make sure that you are fully informed about the impact and benefits of their products or services on the planet. After all, it is a question of brand image for you, and a strong vector for building loyalty if you manage to highlight your eco-responsibility.

Social and environmental commitments

A study by Accenture has shown that 56% of French consumers want companies to take a stand on social and environmental values. This quest for meaning in consumption patterns continues to develop over time, as societal and environmental discussions take place.

Thus, choosing a supplier who is committed to the environment, social parity, solidarity, progress… means indirectly reflecting these values on your brand, and therefore gaining notoriety and attractiveness.

Note that this is also anexcellent way to attract and retain talent: according to Deloitte, one out of two candidates has turned down a job because it contradicted their values. Your employees are looking for meaning in their daily work, and working with suppliers committed to a fairer, more sustainable and more equitable world contributes to this strong employer brand.

It is with this in mind that the RAJA brand makes every effort, on a daily basis, to commit to its customers.

RAJA commitments to meet all your needs

Discover the commitments we make on a daily basis to help you develop your business in the best possible conditions.

2,700 RAJA brand products, a true quality label

The quality of our products is the first of our commitments. Our teams select products of impeccable quality and pay particular attention to their origin and production: 86% of our products are manufactured in Europe.

Today, 2,700 products carry the RAJA brand, including a large number of eco-responsible products, a true label of quality and innovation. With RAJA, you can be sure of the reliability and quality of our products and services.

More and more eco-responsible packaging solutions

RAJA has been committed to an environmental approach for several years now, and wishes to play a leading role in the ecological transition.

The Group’s commitment begins with its products, which are constantly innovating to develop more environmentally friendly packaging. This year, we have expanded our range of bags and food packaging to offer more eco-responsible alternatives. As a result of these developments, 92% of our packaging product sales are eco-responsible products.

Among our selection of products, you can find..

• Eco-responsible packaging: from recyclable packaging to biosourced packaging and packaging designed to be reusable or to use less raw material, our range is constantly expanding.
• Eco-responsible cushioning materials, such as air cushioning, kraft paper cushioning, and corn starch cushioning particles
• Adhesive tape made of kraft paperthe RAJA brand is a true best-seller, more environmentally friendly, but just as effective in securing and closing your parcels
• Eco-responsible hygiene products to maintain your warehouse in an environmentally safe way
• The ideal equipment to manage your waste in the warehouse: on this subject, please consult our guide to improving the management of your 5 waste streams

In terms of transport, we favour local purchases to shorten our supply chains and limit our CO2 emissions. RAJA’s commitment also translates into the desire to limit CO2 emissions by favouring local purchases and making more responsible deliveries.

It is through these commitments that we improve our practices and our eco-responsible approach together!

Innovation at the heart of RAJA’s commitments

Innovation is useless if it is not used to improve your company’s performance. This is why our experts keep your logistical problems in mind when dealing with the most innovative products on the market.

That is why RAJA has developed a range of products..

• To rationalise your warehouse, i.e. layout, storage and handling equipment adapted to your storage and packing space
• To speed up the packing process and save time: our packing machines and systems help you to combat RSI in the warehouse and increase the productivity of your operators, while the instant assembly boxes or integrated wedge packs save you valuable time during order picking.
• To reduce your logistics costs: we strive to offer you products with an ideal quality/price ratio, thanks to quality-oriented sourcing. For e-retailers who send their parcels by express or international mail, some of our packaging enables them to optimise the weight/volume of their shipments, and therefore reduce the final transport bill.
• To improve the working conditions of your operators. At RAJA, innovation never leaves out the human factor. That is why we provide you with optimised, even customised packaging stations, as well as the appropriate equipment (gloves, work clothes, protective shoes, etc.) to protect your employees as they should be.

RAJA is also committed to helping e-tailers innovate in the field of packaging. A logistics strategy is not developed in the same way when you are a young e-tailer as it is when you run a huge food warehouse. And our RAJA experts are aware of this.

That’s why we offer our customers a range of innovative products specially designed for their business sector:

• E-commerce packaging pays special attention to order returns, or the weight-volume of your packages.
• Food packagingis adapted to the conservation of your fresh products, or to the home delivery of your products
• Packaging for drive-through or click & collect offers protective solutions for these new and popular delivery methods..

A team of experts at your disposal to meet all your needs

As a responsible company, meeting your needs also means knowing how to listen. To do this, our customer service department, made up of experts, is available and attentive to your real needs

With our 12,000 products in stock and our 3 logistics centres in France, we are committed to deliveringquickly, within 24 to 48 hours depending on your location. Your logistics don’t wait!

A company committed to others

Le rôle de l’entreprise n’est pas seulement économique : il est aussi social et sociétal.
Derrière la marque RAJA se trouvent des initiatives fortes et engagées , qui nous rendent fiers de participer à un monde meilleur.

Parmi ces initiatives, la fondation RAJA – Danièle Marcovici, créée en 2006, a pour but de soutenir des projets en faveur de l’émancipation des femmes tout autour du globe. Son programme d’actions “Femmes et environnement” lutte notamment pour une politique de la diversité et de l’égalité homme/femme.

Par ailleurs, la collection RAJA Art soutient des artistes indépendants, en acquérant leurs œuvres pour les exposer dans notre siège européen, près de Roissy. Ces œuvres égayent au quotidien nos locaux, et inspirent nos employés à donner le meilleur d’eux-mêmes, et à se mettre au service de vos besoins.

Besoin d’accompagnement dans vos démarches logistiques ? Contactez dès à présent nos conseillers, et faites confiance à RAJA, la marque engagée part