3 best practices to boost food e-commerce | RAJA

Ces dernières années, et plus encore suite au confinement dû à la crise sanitaire de la COVID-19, le e-commerce alimentaire gagne en puissance. Des grandes surfaces en phygital aux plus petites structures pure players, les boutiques alimentaires en ligne ont tous les indicateurs au vert.

Praticité pour les uns, spécificité de l’offre pour les autres, les internautes ont tous leurs bonnes raisons de privilégier le commerce en ligne face aux magasins physiques. D’ailleurs, le commerce en ligne représente près de 10 % des achats alimentaires à ce jour, et cette part ne cesse de progresser.

Néanmoins, s’il est tentant de se lancer dans l’aventure, mieux vaut se poser les bonnes questions. En effet, les enseignes en ligne se multiplient rapidement, et la concurrence avec. Comment, dans ce contexte d’hyper-concurrence, se démarquer, et mettre en place un e-commerce alimentaire vraiment performant ?

Proposer des tarifs de

livraison

• Accessible, human-sizedshelving
• Bins and boxes to organise products on the racks
• Multi-purpose trolleys to facilitate the handling of your operators..

this facilitates the task of the operators, who thus optimise their time and increase their productivity, while at the same time improving the quality of their work, thus avoiding order preparation errors.The organisation of the warehouse or shop is an essential parameter to be taken into account in order to optimise the picking phase. Indeed, with specific product storage and logical zoning, associated with optimal picking lists, the picker loses less time looking for products. To go further, it is necessary to think about the logic of order preparation. Should they be taken one after the other, in chronological order, or should they be associated by certain criteria in order to prepare several at the same time? To implement all the good picking practices, from optimised storage for picking to the key equipment to be obtained, consult our complete guide on the subject

.

Optimising the packing

phase

Once

the products in the order have been assembled

• Create a pleasant environment. As in a physical shop, the shopping environment is an important parameter for the customer. Navigate in a pleasant shopping space, find what they are looking for quickly, have a choice… Thus, for a good customer experience, it is important that you offer an ergonomic and intuitive interface. The menus must be simple to understand and the information very clear. Moreover, 40% of online purchases are made from a mobile phone, and 64% of buyers use their smartphone to follow the progress of their order. To convince your customers, it is therefore necessary to create a responsive e-commerce website that is adaptable to all media, or a mobile version in addition to the classic version.
• Personalise your deliveries. Packaging is important, as it is the customer’s first impression when they receive their products. Using packaging that matches your brand image is therefore essential. You are free to choose eco-responsible packaging and not to over-package with non-recycled plastic, or to choose packaging that can be personalised with your brand name and logo..

little extras that make a differenceThe customer’s last impression is the one that will make them want to come back. To further improve the customer experience, you can therefore add a simple thank-you note or recipe cards linked to the products ordered. You can also go further by sending discount vouchers valid for future purchases or samples of other products. Because, even in food e-commerce, unboxing has its uses: it must be simple, to allow for rapid unpacking and storage of products, and as personalised as possible.

Set up

a fast service

When shopping online, customers expect responsiveness and speed. Some major retailers, who offer same-day or less than 24-hour shipping, have made this expectation a priority, thus getting customers used to it. Nevertheless, customers may appreciate it if you offer several delivery methods with different main concerns: eco-responsible transport, express delivery or even low-cost shipping. So, for a truly successful food e-commerce business, you will need to think about different aspects to improve the speed of service.

Choosing the right packaging

In addition to the image it conveys, packaging is important for the quality of the service. In fact, by choosing packaging that is simple to fill, you save time for the operators in charge of picking. For example, choosing a box with compartments for

transport

and storage is a great way to save time green last-mile logistics. Les derniers kilomètres sont les plus coûteux, mais opter pour un mode de transport écologique comme le vélo électrique peut être la solution.

Pour limiter les frais, il est aussi possible de passer par les points relais, sauf dans le cas d’envoi de produits frais ou à date courte, puisque le destinataire bénéficie d’un délai de deux semaines pour retirer son colis au relais.

Là encore, proposer différentes alternatives peut être une bonne solution pour convaincre les clients et leur permettre de choisir en fonction de leurs besoins et attentes.

Le choix des bons transporteurs

Qu’il s’agisse de livraison à domicile ou en relais colis, les prestataires ne manquent pas. Il est donc important, avant de vous lancer, d’étudier les différentes possibilités qui s’offrent à vous. Rassurez-vous, ce n’est pas si compliqué : il vous suffit de lancer un appel d’offres régulier, pour obtenir les meilleurs rapports qualité/temps de livraison/prix. Vous pouvez ensuite sélectionner l