14 packaging innovations to discover without delay

To differentiate yourself from the competition on a daily basis, you know that one of the keys is to dare to think “out of the box“. To do this, you probably activate marketing levers and communication axes that stand out from the crowd.

But have you thought of looking at packaging innovations that can make a lasting impression on your customers?

Discover 14 of them in this article, and make your brand innovative all the way through your supply chain!

Customer experience and eco-responsibility: the latest packaging innovation trends

Innovation is good. However, when choosing your packaging innovations, it is crucial to also think about their performance. The idea is therefore to know on what criteria to choose these innovations, so that they accompany your company in its growth.

At the moment, two key criteria stand out in terms of innovation in the world of packaging: the customer experience and eco-responsibility.

Consumers want to have pleasant experiences with the brands they buy from – and packaging has a big role to play in this. In this sense, innovative packaging can, for example, accompany your consumer in an enjoyable unboxing experience, or simply help them to transport their products in a simpler and more efficient way.

On the other hand, today’s consumers are increasingly inclined to boycott brands that do not demonstrate environmental commitment. And here again, packaging is one of the keys to showing that you care about the planet. Innovative packaging can, for example, reduce the use of non-green materials (such as petroleum-based plastics) or move towards zero waste by using 100% green materials (such as bio-based packaging, or packaging made from recycled materials).

7 packaging innovations to consider for your brand

Want to find packaging methods that are out of the ordinary and make your packaging unique? Discover the following 7 eco-responsible and customer experience oriented packaging innovations.

	The 100% paper padded pouch takes you away from traditional petroleum-based plastic packaging, as it is made of 100% paper: simple kraft on the outside, and kraft bubble wrap on the inside. As such, it can be recycled directly by your customers without the need to separate the two parts. It is also very protective: the air captured between two sheets of paper creates a mattress that is resistant to perforation, tearing and compression. You will also appreciate the fact that it is very light, to limit your transport costs.
	The embossed paper bag with adhesive closure is made up of small, rigid cells, which give it shock-absorbing and vibration-damping properties during transport. It is recyclable, but also visibly eco-responsible, with its natural appearance. Its opacity makes it possible to secure your confidential shipments.
	The kraft magnetic gift box is recyclable and protective. It is made of rigid cardboard covered with smooth kraft paper, which makes it both aesthetic and eco-responsible. Its magnetic closure simplifies the preparation of orders. An ideal cardboard packaging for innovative gift boxes!
	The brown double-flute cardboard box with instant assembly and adhesive closure is a real time-saver. The bottom of this box is automatically locked by simply pressing on the sides of the packaging: practical when you have to prepare dozens of packages in a day! It is also very safe, thanks to its double cardboard flute and its bottom reinforced by a double layer of cardboard. Its adhesive strip and tear strip make it easy to close and open, for an optimal customer experience. Need to go further in packaging innovation? It is also 100% customisable.
	With the manual stretch wrapno more wrapping pallets with plastic! Made of crepe kraft paper, with a sticky inner side, this paper is elastic, stretchable up to 30%/. Ideal for light and homogeneous pallets, it resists extremely well to tearing.
	The coloured mini kraft bag with twisted handles is very practical for packaging small objects in your shops. It is bio-based and recyclable (because it is made of kraft paper), and is also strong and light. The gussets on the 3 sides of this bag allow a fairly large capacity. You can also personalise this innovative packaging.
	The kraft pastry boxThe kraft pastry box, made from natural kraft cardboard, is one of the most innovative food packaging products of the moment. It allows you to transport or present your pastries, cakes or pies in an eco-responsible and solid manner. Note that it is also available in a version with a window, to let your food appear transparent and make your customers’ mouths water.

7 innovative ways of cushioning your packaging

To accompany these original containers, discover the following innovative cushioning solutions, for shipments where nothing is left to chance.

	Recycled bubble wrap is made from 100% recycled paper, and allows you to say goodbye to plastic bubble wrap! It is visibly eco-responsible, with its natural look. It is also just as protective as traditional bubble wrap, or even more so, thanks to its opacity, which ensures the confidentiality of your packages.
	Recycled kraft paper for wine shops is made of brown kraft paper, 100% recyclable. It is very original, with its “fine wine labels” printing that highlights your bottles or other types of fragile products.
	Kraft paper is known to be very effective in absorbing shocks, filling the void or cushioning products. Now available in a dispenser box, ready to use, recycled cushioning paper in boxes allows your operators to save time when packing your products. The kraft used is made from 100% recycled material and is of course fully recyclable.
	The thermal insulation paper is made of 100% recycled 2-ply paper, with an intermediate layer of virgin kraft paper. This structure makes it very protective, both against shocks and temperature variations. It is ideal for transporting refrigerated or frozen food products. To be combined with a cold accumulator for a guaranteed thermal protection of 10 to 48 hours.
	The recycled paper padding particle contains 100% recycled paper particles, which interlock to perfectly cushion your products. Clearly eco-responsible, these particles have a natural and original appearance, and are very easy to slip into your orders.
	The recycled textile padding plate is a method of cushioning made from 100% recycled textile fibres, with a totally ecological aspect. You can use it as padding inside a cardboard box. Its flexibility allows it to adapt to the shape of products for optimal protection against perforation and compression.
	Tissue paper is undoubtedly one of the packaging trends of recent years, which allows goods to be protected in an elegant manner. Scratch resistant and shock resistant, it can be used to wrap products or to fill the void. White recycled tissue paper in reams is now available in a 100% recycled version, and in white colour for a very elegant enhancement of your products in your parcels or in your gift boxes.