Gift wrapping that makes a difference
Usually retailers experience a massive increase in sales in the days leading up to Christmas, but already in November the Christmas season starts and the industry begins to tune into Christmas mode.
Wrapping is commitment!
Whether it’s an add-on to the ordering process at an online shop (usually for an additional fee) or directly in-store, there is one characteristic of the Christmas period: Gifts need to be wrapped.
So why not take advantage of it and make wrapping an event? The time it takes to wrap a book, a teddy bear, a cashmere sweater or a perfume – and of course the care with which it is done – gives the customer an impression of value. They get the experience of having chosen the right gift and, not least, of having bought it in the right place. In this way, wrapping is not just wrapping, but it is also a way for you to express to the customer that you value their purchase. And ideally, it will make the customer feel that they are getting a bit extra for their money.
A good tip is to put yourself in the customer’s shoes. The customer is looking for validation, and a good shopping experience means he/she is thinking: I’ve made the right choice! Here I have found something very special for a very special person!
Our recipe for success in a nutshell: take your time with the wrapping!
With these simple tricks, you can create wrapping magic:
A: Create a special wrapping atmosphere with a separate wrapping table
If you have the opportunity and space, place the cash register and packing table as far apart as possible. That way you can make sure everyone gets what they want: Customers who just want to make a quick purchase can do so, and those who want to take their time to embrace the Christmas spirit will have the opportunity to do so. Christmas is a special time when you can add value for your customers simply by wrapping their gifts with care and letting them see that you are doing it. It becomes part of the buying experience for them, and your business can show off its extra skills. At Rajapack, you can get inspiration for your special wrapping by exploring our wide selection of everything from gift wrap and ribbon, to gift boxes and bags, parcel fillers, bows and more.
So remember: Give space and prioritize time for gift wrapping!
B: Presence and sustainability
Everyday life can be busy and stressful, and we are constantly bombarded with information and data. Our search for content, attention and presence is increasing, and along with the arrival of December, the Christmas spirit is growing.
A simple rule to remember: It’s the simple, familiar things that trigger the Christmas spirit in us.
It goes without saying that the right wrapping depends on the gift and the recipient. It doesn’t make much sense to wrap 100% plastic children’s toys with flashing LED lights in eco-friendly cardboard made from handmade paper. That said, the overall trend is clear:
Simple and sustainable is trendy – also when it comes to wrapping. The most popular trends are paper with a retro look, neutral gift wrap in nature’s colours, package fillers such as hay fillers and gift ribbons made of bast. We seek simplicity and natural materials not only lead our thoughts to an aesthetically clean world, but also stimulate our entire sensory system. The smell of natural materials alone is quite different from that of artificial materials!
In short: Vintage, simplicity, emotion and nature – that’s the essence!
C: Others can wrap gifts too
We all know those shops where we are handed a flat gift bag with our purchase and then have to go home and wrap the gift ourselves. It adds no value, nor any special feeling of customer service and care for a purchase. It may sound trite, but professional wrapping should stand out and give the customer that “little extra”. The secret is in the detail: perhaps a special bow, a special closure, alternative materials, surprising shapes or similar.
One that does it all: Geami WrapPak® EX Mini
Geami WrapPak® EX Mini is a product that meets the requirements for good, protective and, not least, beautiful and professional wrapping: a simple kraft paper on a roll is stretched and stretched into a 3D honeycomb structure that surrounds an intermediate layer of soft tissue paper. It simply has all the ingredients for optimal gift wrapping: the wrapping is different and beautiful, and it is protective against products such as porcelain, picture frames, cosmetics, electronics, etc.
The practical holder is not bulky, is easy to use and can be fixed with tape. This makes the innovative protective packaging particularly suitable for start-ups, companies with limited storage space and of course directly in shops. Both the wrapping materials and the holder itself are environmentally friendly and can be recycled.
Geami WrapPak® EX Mini also has two larger siblings: Geami WrapPak® and Geami WrapPak® M which are even available with coloured tissue paper, so you can match according to need and season.
If you have any questions or would like to know more about our gift wrapping range, our specialists are on hand to help Monday to Friday from 8.00-16.30 on tel. 44 58 77 00 and at info@rajapack.dk.