5 tips to improve your webshop

As the number one packaging company in Europe, RAJA has extensive experience in helping our many customers in the e-commerce segment. By making the right choices based on your current needs, you can increase both productivity and profitability while reducing your carbon footprint. Read on for 5 useful tips to improve your e-commerce and webshop.

Tip 1: Optimize the customer experience with frictionless deliveries and returns…

A customer-centric approach is now a given at most online stores. Many businesses have learned that it pays to listen to their customers and have an active dialogue. It’s a sure way to create loyalty, which will also lead to the customer wanting to come back again and again. But how do you create this great customer experience?

The shipping and transport of your products is one of the factors that determines whether the customer experience ends up negative or positive. Can you offer fast delivery, flexible delivery options and possibly free shipping? These are the parameters that can determine whether a purchase is made or not. Or are the packages delivered in good condition? Nothing gives a bad impression like a broken package – here it is important to choose the right packaging to ensure your products are fully protected against the bumps and knocks that can occur during transit. Or have you looked at whether the returns process is simple and intuitive for the customer? By simplifying the return process for the customer as much as possible, you can ensure that the customer returns the next time, even if the product did not meet expectations the first time. In our range we offer packaging that makes it easy for the customer to return. Our shipping bags with return closure and our boxes with return closure are an easy and simple solution. Both solutions are equipped with a double adhesive seal, allowing the customer to use the same packaging to return the product.

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Another clever trick that many webshop owners have already figured out is to offer the customer a return label enclosed with the shipment. For this you can find in our range an efficient label printer like this Zebra ZD420 DT.

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Tip 2: Reduce your impact on the environment with eco-friendly alternatives for your packaging…

Unfortunately, the use of natural resources is increasing as the e-commerce sector grows and grows. But by choosing packaging with the environment in mind, you can drastically reduce your climate impact. Eco-friendly packaging options reduce the consumption of natural resources and help your business take responsibility for the environment. RAJA has a great range of eco-friendly packaging – our stance is that it should be easy to choose green and there should always be an eco-friendly alternative for your packaging product.

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Choosing green does not necessarily cost more. On the contrary, many innovative solutions can contribute to reduced costs per shipment, for example by reducing unnecessary voids or tape usage. It pays to be aware of new alternatives so you can develop your packaging processes when necessary.

Thinking about the environment is something that needs to permeate your whole business. Do you think about the environment when you shop? Compare your shipping options to find the one with the lowest C02 emissions. Are there perhaps products that can be bought from Europe instead of China etc. etc.? All our RAJA branded packaging is sourced and produced in Europe and we pay close attention to the history and creation of the product.

Tip 3: Optimise the efficiency of your logistics chain

Review your logistics chain regularly to identify opportunities for streamlining. This can lead to a better customer experience in terms of shorter delivery times, for example, or perhaps higher profitability for the business in terms of reduced transport and logistics costs. One thing you do have control over is reducing the weight and volume of your deliveries.

https://www.rajapack.dk/blog-dk/hvad-er-volumetriskvaegt/

In many cases this will help you save money. It is also very important to try to negotiate prices each year as many companies increase both the number of packages and turnover each year. More packages usually means lower prices.

Read our blog post here about volumetric weight and how you can compensate for voids and save on shipping.

Our advice to you is to stay updated and reach out to your business partners for advice and support: discuss your business needs to find solutions and get help to optimize your processes. Is your current logistics system optimal or do you need to upgrade to a new, more efficient system?Are you using the right boxes? Using packaging that works for multiple products can save you time and money. That’s why many of our customers choose to use variable-height boxes, which allow you to customise packaging for your products while saving storage space and time.

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Tip 4: Make your packaging more personal…

Going the extra mile with your design and packaging is something customers often notice and appreciate. It helps to give your brand value and attention. Did you know that you can customise your packaging with us? Packages or shipping bags with your logo and graphic profile help to reinforce your brand, while giving your customers a professional first impression. However, before it’s worth it, you need to reach a certain volume in your shipments – there needs to be a certain production size before it’s worth having printing done.

https://www.rajapack.dk/blog-dk/pakketape-med-tryk-forstaa-trykprocessen-bag/

…If you’re looking for a more economical alternative to print that still makes a big impact, we recommend designing your own parcel tape you can do this via our online tool.

Read our blog post on printed tape here and get equipped to design your very own tape.

You can also send a personalised greeting with your parcels, it’s a ‘different’ way to personalise your packaging and put the customer first. It could be a simple handwritten note thanking you for the purchase, or perhaps a promotional code to encourage a repeat purchase. You can also personalise flyers with the recipient’s name or even sign the name of the person who packaged the order. This is of course more complex, but it can be great with a personal touch.

Tip 5: Increase the productivity of your warehouse…

Do you use machines to automate parts of your warehouse and packing process?

Many businesses that pack a certain number of packages a day can achieve a lot by replacing certain stages of the packing process with a packing machine. The increased productivity can allow you to increase the number of outbound orders without increasing the number of employees. It’s important to invest in your employees – and it’s key to give them the right tools and training to do their jobs as efficiently as possible.

RAJA stocks a range of different types of packaging machines. We have machines for package filling and protection, strapping machines and stretch film machines as well as film machines. Discover the full range at rajapack.dk or explore the interactive online catalogue of machines and systems.Please contact us for a free consultation. We will help you decide which machine best suits your needs. You can reach us on weekdays from 8.00 to 16.30 by phone: 44 58 77 00 or by e-mail: info@rajapack.dk.

Depending on the size of your business, you may also need to adjust packing stations and selections to make them more efficient. Think about what improvements can be made without too much interference. For example, do you need an extra pallet lifter or other useful storage equipment? It can make everyday life easier with small simple improvements. See ourwarehouse equipment and goods handling range for inspiration.

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