RAJAPACK changes to RAJA

The French RAJA Group, Europe’s leading distributor of packaging, packaging solutions and business equipment, has announced that its 15 European companies, formerly known as RAJAPACK, will now be unified under the RAJA brand.

From 1 September 2019, RAJAPACK will carry the RAJA brand.

The RAJA Group has been in the market for 65 years providing the highest quality in packaging materials and related services. The RAJA Group’s core pillars and values are to provide excellent customer service, focus on innovation and continuously improve the expertise of its employees. Thanks to them, RAJA has established itself as a leader in the markets in which it operates.

In 2018, the RAJA Group reported a turnover of €631 million, of which almost 50% was outside its home market of France. The company serves 420,000 customers in Europe from various business sectors.

European brand

Brand harmonization will make RAJA more easily identifiable to its customers across the European continent. “The RAJA brand symbolises a promise that guarantees its customers high quality products and services, we pride ourselves on a close relationship with our customers and the company is also committed to the environment,” says Danièle Kapel-Marcovici, CEO of the RAJA Group.

Czech Republic

The Czech Republic branch, which has been on the market since 2006, is also changing its name from the original RAJAPACK to RAJA. The company, based in Nupaki near Prague, employs 30 people and continues to expand.

“We are part of the RAJA group, where customer orientation is the main core of success. We will continue to pursue this strategy, which reinforces our belief in a successful future.” says Gabriela Fabianová, General Manager of the Czech Republic

Higher goals and a forward-looking outlook for 2019

“In 2019, RAJA will pursue its multi-channel strategy across Europe. We want to continue to provide our customers with innovative, personalized and environmentally friendly solutions. We are putting emphasis on our product offering, logistics and organisation to achieve the set goals. In 2019, the Group aims to reach a turnover of €690 million,” said Danièle Kapel-Marcovici, CEO of the RAJA Group.

About RAJA

More than 65 years of experience, an extensive selection of packaging solutions, cost efficiency and over 700,000 satisfied customers contribute to RAJA Group’s leading position in the European market. As an international company of French origin, it is represented in 18 European countries through its 22 branches. Thanks to a constant innovative strategy combined with high competence in the product area, the RAJA Group can offer you the widest range of products, market-proven packaging techniques and first-class customer service.