The RAJA Group wants to be as environmentally responsible as possible and is committed to reducing its environmental impact as much as possible. Today, as part of the European Sustainable Development Week, we would like to show you how RAJA develops and innovates its products to be even more environmentally friendly. At the same time, we would like to introduce you to some environmentally responsible innovations in our product range.

Product innovations

As the European leader in B2B distribution, RAJA’s product strategy is to develop a range of products that increasingly meets the needs of businesses. Our innovations must not only be cosmetic, but also bring real added value to our customers. We strive to incorporate environmentally responsible innovations into all our product lines.

Customer expectations

Customer expectations for sustainability are extremely high, especially in the packaging sector. Using our eco-friendly packaging helps our customers achieve their goals and also enables them to improve their brand image and build customer loyalty. This is why our offer is constantly evolving to include more and more sustainable products.

5 principles of packaging with RAJA

Our eco-friendly product strategy is based on five principles:

1. Reduction – Reduce weight and volume to protect the product without over-packaging.
2. Renewal – We design products from renewable and environmentally certified natural materials.
3. Replacement – Replacing high environmental impact packaging with environmentally designed alternatives.
4. Recycling – We offer and design packaging made from recycled and recyclable materials that are in line with the circular economy.
5. Reuse – Reuse is a big topic these days, so we also design and offer packaging that can be used multiple times. Our storage containers are an example.

Latest eco-friendly and innovative products

One of the environmentally responsible and innovative products that has recently been launched across Europe that we are very proud of is the new bubble wrap made from recycled paper. This innovation even won a gold medal in the Purchasing Awards 2022. It is a recycled, recyclable, bio-friendly and competitive bubble wrap that is a real alternative to plastic bubble wrap.

Another innovative and environmentally responsible product that we have just launched is our first ever paper pallet protector, which when used with our stretch paper and our paper packaging for accompanying documentation, allows our customers to be completely environmentally responsible.

We have also introduced new padded paper mailing envelopes that are strong, lightweight and therefore do not increase shipping costs.

These were just a few examples of our new more environmentally responsible products, more of these products can be found on our website. The RAJA Group continues to innovate its products continuously and has many more projects planned.

Below you can watch a video interview about innovation and environmental responsibility with RAJA Group’s Director of Purchasing and Product Marketing France Ulrick Parfum.