E-commerce budget 2019
3min read
01/02/2019
Do you have your 2019 plan ready yet? To make your plan even better, we’ll show you 5 areas that will help you meet your budget goal. Some tips will also help you improve customer relationships.
Packaging as part of your e-commerce budget
#1 Make sure you stick in the customer’s mind
Take advantage of the current trend where companies are focusing on the presentation of their packaging. The way you package your shipment is perceived by the customer as your relationship with them. Customer loyalty can be gained from the very first order.
We have some tips on how you can achieve this:
- Easy-to-open packaging: your packaging doesn’t have to look like it’s all taped up. Simply use a box with an adhesive strip and your customer will be instantly happier when they can access their goods with a single tear of the perforation strip. In the e-commerce industry, these packaging with perforation strips are becoming more and more popular.
- When the goods don’t fit or need to be reclaimed: the thing that doesn’t make the customer very happy is when the product doesn’t fit or is a damaged product. In that case, you need to sort out its return. The ideal solution is a return box or envelope. This will also save the environment as the goods can be sent back in the same envelope or box they came in.
- First impressions are important: you can spice up plain packaging with coloured tissue paper, for example, or use coloured SizzlePak instead of the classic brown paper filler.
#2 Organic packaging option
Eco-friendly packaging and alternatives to plastic packaging are a hot topic. There are different types and sizes of corrugated cardboard boxes to choose from or an alternative to PVC tape – paper tape.
For the smaller e-commerce entrepreneur who, for example, works from home and does not have a large consumption of packaging material, the Geami WrapPak EX MINI is a great help. This wrapper consists of honeycomb kraft paper to protect the product and inside is tissue paper.
#3 Improve logistics efficiency
Reducing transport costs is important for every business. That’s why streamline the packaging process and improve the protection of goods. Also, use packaging materials that reduce transport costs by their weight.
#4 Personalise your packaging
Personalising your packaging helps you to make your business stand out. A very popular way to differentiate your company is to print adhesive tapes. Custom tape printing can now be created online using a handy tool. You can personalise boxes, bags or even envelopes.
Lush is known for its approach to environmental protection. It has become famous worldwide for its “naked” packaging-free cosmetic products. They have taken the option of shipping their products using printed boxes, which are made from wood sourced from controlled logging and use a minimum of 70% recycled material in their production.
#5 Increase warehouse efficiency using new technologies
Rajapack perceives the high demands for speed and streamlining of packaging processes and therefore offers machines for the production of filling materials or wrapping machines called RAJASYSTEM.
