Don’t underestimate the packaging of your corporate gifts…

Rajapack expands range – ecological and spectacular gift packaging

Prague, 25 October 2011 – In the packaging market, the key factors are the material, appearance and functionality of the products. Especially gift packaging must combine elements such as exclusive design and efficiency. For B2B companies, quick applicability and universal use are also important – especially in the run-up to Christmas. Rajapack s.r.o., a mail order company with packaging materials for industry, trade and the trade, has expanded its product range during the year in the area of gift bags, wrapping paper, paper bags and decorations in a wide range of colours and formats. Be inspired by the latest trends: wrap your gifts with style, simplicity and speed!

Are you also starting to think about Christmas gifts for your customers, colleagues and family? The emphasis you place on choosing an original Christmas gift should also be placed on the choice of packaging! Just as “clothes make the man”, the gift wrapping presents the embedded content and image of your company. Ideal gift packaging should underline the moment of surprise and reinforce the interest in the content itself. When choosing, we should also not forget about the so-called “corporate identity”. Reconciling corporate graphics and style with the Christmas theme is a real tricky thing in many cases.

A very effective option for gift wrapping is and will be paper gift bags. The trend this Christmas is simplicity! Leave the fancy gift wrapping to others. Especially bold colours such as warm red or frosty blue are in. A wide range of shades of purple also remains popular. Add a touch of luxury to gift packages by placing them in a lacquered gift bag with elegant satin or chiffon handles. Combine with ribbons, bows, decorative rosettes or bows in neutral tones of beige, white, silver or gold. The advantage of paper bags is not only their natural (and currently much preferred) look, but also the speed of wrapping. Simply insert the gift into the package, stick a decorative accessory on the gift wrapping in combination with a stylish label with your company logo or a personal wish and voilà – a presentable Christmas gift is in the world!

Trends for gift wrapping: individuality and eco-friendliness

Not only fashionable clothing, but also gift wrapping is subject to current trends. This fact is confirmed by Prof. Dr. Christoph Häberle from the Media University in Stuttgart, Germany: ‘It is the manufacturers and arrangers of gift packaging who are inspired by fashion trends, as they are in most cases designed for current needs. The following factors also enter into the selection of gift packaging: the intrinsic value of the inserted gift, the quality of the packaging, the emotions of the recipient, the ethical value such as environmental friendliness, etc.”

According to Professor Häberle, however, there is no perfect gift wrapping: “In principle, the gift should strengthen the personal relationship with the recipient and underline his or her preferences. Some people prefer exclusive materials and literally enjoy the act of unwrapping the gift, others are thrilled by practical and environmentally friendly packaging that they can eventually use.”

The same elements in the choice of gift packaging can also be observed in the B2B segment. The real challenge in this area is the fact that companies often have to wrap (as originally as possible) a large number of gifts. Not only the aforementioned paper bags are suitable for this purpose, but also colourful gift bags that are suitable for small products.

Other options for gift wrapping can be foil in a metallic sheen or gift wrapping paper with a luxurious damask or corduroy pattern. Rajapack also offers unusual wine gift packaging for packing one or more items at a time. An attractive addition to a gift box with fragile contents is definitely the Sizzlepak filler, which serves not only as an interesting decoration but also as a unique fixation – moreover, it is available in a large selection of rich colours.

To meet all the requirements for optimal gift wrapping, an extensive range of gift packaging, decorative products and flexibility in terms of individualisation are required. By continuously following ecological and design trends, Rajapack is constantly expanding its range. In the special online shop www.rajaboutique.cz you will find more than 300 gift packs for a variety of festive occasions, which are also environmentally friendly.