[CS] Etiquette when gifting wine to business partners

Giving corporate gifts to employees and business partners is a great way to show your appreciation. Pens and calendars are timeless classics, but t-shirts and other small items are no exception.

How about a gift of wine?

If you want to score with your partners, you should focus your attention on something more original. A great example is Winebut giving it can quickly turn into a real embarrassment. Here’s how you can avoid it.

Choosing the right wine doesn’t have to be a problem at all. If you can’t tell a white wine from a red wine, you should consult someone who knows. The range is wide and traditional wines are a great choice, besides being tasty, they are sold at great prices.

As long as you know the giftee and their preferences, you win. The choice will be much easier.

We already have the wine, what next?

While it’s nice to gift someone with a bottle of wine, you should also think about gift wrapping. There are plenty of options that can turn an ordinary bottle into a beautiful gift.

Wine bags can be described as a practical, stylish and simple option. They can give the gift a professional look and also take care of its safe transportation. You can also add your company logo on the bag, which will be an excellent way of promotion.

A slightly more luxurious option are wine boxes. They are a practical and aesthetic packaging that is made not only of high quality cardboard, but also of wood. These packages protect the wine from damage more than paper bags.

A personalised gift that people appreciate even more

Many people enjoy something personal too. Since wine is not one of the more personal gifts, it’s important to think about the little things in the form of personalising your gift. Just add a small label with a personal message expressing your thanks to the recipient. After all, a personal touch can please more than the most valuable gift.

So when gifting wine to a business partner, you should keep in mind that the gift is not just the bottle itself, but also the way it is presented. Proper etiquette and attention to detail can greatly strengthen business relationships and create a positive impression.

Faux pas to avoid when gifting wine

• Lack of research: find out the preferences of the giftee and select an appropriate wine based on taste and preference.
• Ignoring cultural differences: Be aware of your partner’s cultural norms and customs, as in some cases gifting alcohol may be inappropriate.
• Low quality wine: Choose quality wines that reflect your taste and respect for the giftee so as not to appear disrespectful.
• Excessive extravagance: Avoid overly expensive wines that may be perceived by the recipient as an attempt to influence or bribe.
• Inadequate packaging: provide attractive packaging that will enhance the value of the wine.
• Insufficient information about the wine: Provide information about the wine’s origin, characteristics and food pairing that will enhance its value.
• Inappropriate timing: Avoid giving wine at inappropriate times, such as important business meetings or high-pressure periods.