6 tips for promotional letters that your customers will love!

Rajapack helps you not only with the packaging but also with the construction of your letters. In cooperation with our mailing service manager we have found some tips that we enclose so that your mailings get more attention from your customers.

6 tips for the success of your direct mailings

1. Focus on the essentials!

Rather than overwhelming your customer with a lot of information, you should limit yourself to only the most important facts. Less is sometimes more. Design your mailings clearly so that the recipient can catch the most important messages in no more than 20 seconds. Because: it is at this time that the recipient decides: to throw away or to read on?

2. Address the recipient personally!

You will arouse sympathy if you address the recipient by name. Avoid impersonal addresses such as “Dear Ladies and Gentlemen” in your letter. Maintain your customer database so that you can address your customers by their correct name.

3. Mention the benefits!

The more benefits that the recipient of your advertising letter reveals, the more motivated they will be to respond to your letter. Think about what specific benefits potential customers can get from your offer: special terms and conditions, exclusive product packages, offers for new customers, or limited-time gift cards.

Important: Only promise what you can keep!

4. Arouse curiosity!

Special formats, forms and colours – stand out among your recipients’ daily mail and attract attention. This will increase the open rate and ensure that your advertising letters do not end up unread in the waste bin.

5. Create an opportunity for dialogue!

How can the recipient of your advertising letter respond to you and how can they react to your offer? Prepare response forms and offer as many different channels as possible: whether by phone, fax, reply card with the sender’s and recipient’s addresses already pre-printed or your own ladingpage on your company’s website. Offer more contact options for each of your events!

6. Once means never!

Make yourself, your offers and your company known on a regular basis – don’t consider promotional letters as a one-off event, but actively enter into a dialogue with your customer. If possible, don’t just send a message when you want to sell something – a birthday greeting, an invitation to a customer event or a Christmas greeting all promote a connection with your customers! There are plenty of opportunities – they are just waiting for you to take advantage of them!

We wish you every success!