What are the packaging trends for 2019?

A new year is approaching, and it’s the perfect time to take stock and see what we can expect in terms of packaging for 2019. In this article, we’ll take a close look at current packaging trends and their future developments.

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Three packaging trends for 2019

► 1. Personalise… and improve the customer experience

Il y a quelques années, nous apercevions pour la première fois le concept de la personnalisation d’emballage. Le point culminant n’a clairement pas encore été atteint car cela restera un sujet d’actualité en 2019. Offrir des produits de qualité est la base de votre entreprise, cela va sans dire, mais ce n’est pas tout. Les recherches montrent que l’emballage est un facteur crucial dans l’expérience client. Il est donc judicieux de doter votre entreprise d’emballages personnalisés. Une marque qui veut se distinguer de son voisin devra se démarquer par des idées et des concepts originaux.

Les études montrent que la majorité des consommateurs associent automatiquement un emballage attrayant à une marque de qualité. Alors que dans le passé une caisse brune fermée avec du ruban adhésif bon marché était la norme, aujourd’hui, de plus en plus d’entreprises savent que l’emballage est un moment de contact important avec le client. Ainsi, une idée bien pensée vaut son pesant d

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or

• Packaging:apersonalise your packaging with your logo, whether it’s a bag or pouch, a crate or a tape, give it the house style.
• Presentation: use tape, a label or a (business) card to show your brand in a faster and cheaper way[/su_box]

A glance into our crystal ball shows that the cushioning or protective material in the packaging is also receiving more and more attention

at

the time of unpacking. The popularunboxing videos on YouTube are proof of this. So don’t forget to add some colourful cushioning in 2019. The environmentally friendly packaging from Geami WrapPak

, for example,

is an ideal solution.

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► 2. Pack more efficiently… and increase customer satisfaction

For number two of our packaging trends, we’ll be looking at the following products: the self-adhesive, self-closing crate and the self-bottom crate. What do these crates have in common? Well… it’s all about efficiency and productivity

• A self-adhesive returnable casehas become a must for many customers when ordering online. Nearly 60% of millennials are inclined to only choose companies with a return policy. A self-closing crate is easy for the customer because they don’t have to search for another crate. And it’s easier for you, because you can be sure that your product will be returned to you in good condition in a solid, quality crate. That way, you can offer it again in your online shop.
• A case with automatic bottomis assembled immediately, saving you a lot of time during the packing process. The faster your crate leaves the warehouse, the faster it gets to your customer’s door. A self-bottom crate is set up in less than 9 seconds, whereas a standard crate takes an average of 22 seconds. A packer who processes 250 parcels per day saves 1 hour of work.

► 3. Choose sustainable alternatives… and take care of the environment

One packaging trend we will see a lot of in 2019 is the move towards environmentally friendly packaging. The ban on lightweight disposable plastic bags in 2016 was a clear indication that the packaging industry needed to focus more on sustainable alternatives. In doing so, they want to meet the growing consumer demand for more environmentally friendly packaging solutions.

Fortunately, there is good news: eco-friendly packaging is now present in numbers and you can find it in all our product categories. From crates to tapes to filling materials and labels, for every product there is an eco-friendly alternative. In this article, you will find a comprehensive overview of sustainable packaging.

The majority of packaging in Europe is already being recycled with great success today. In addition to recycling, the reuse