[FR] RE-ZIP: reusable packaging for your online shop

Why reusable packaging?

Sorting and recycling packaging correctly is the first step towards protecting the environment. But the process can be even more sustainable… And what’s better than recycling? Reuse, of course! This way, we need fewer raw materials and consume less energy. RE-ZIP packaging is a game changer. It is designed to be reused up to 10 times. If the packaging is reused 5 times, you already save 80% in CO2 emissions (including return transport). Figures like that make all the difference.

The demand and need for reusable packaging will be greater than ever in the future. With the new EPR directives and the European packaging law (PPWR), the legislator is shifting up a gear: from 2030, 10% of all non-food e-commerce packaging will have to be reusable. This means that, as an industry, we have to look for a new way of dealing with packaging. RAJA already offers the ideal solution to prepare your online shop for tomorrow’s legal requirements. No reason to wait any longer…

How does RE-ZIP work?

The aim is to circulate the same packaging several times in an e-commerce environment via different online shops. To achieve this, we have designed a suitable packaging, an application and a network of drop-off points. Instead of throwing the packaging away, consumers can simply drop it off at one of the many drop-off points. In Belgium, there are more than 9,500 red letterboxes (belonging to Bpost). When they drop it off, consumers are rewarded with a coupon (a code for a discount, for example), available on the RE-ZIP application.

1. Online shop : the story begins on the internet, in an online shop. The packaging works like any other: just put the product in it and send it off! As an online shop, you can show your customers your ecological image.
2. Consumer: as a consumer, you’ll receive the product you’ve ordered via the usual courier service, but in RE-ZIP packaging. Unpack the contents, fold the packaging and return it via a depot.
3. Drop-offpoint : the consumer drops the packaging in a red Bpost letterbox free of charge, after which the packaging is returned to RAJA. If the consumer scans the QR code when handing in the packaging using the app, they receive a reward that is entirely up to you as the shop. This can help to place a new order in your online shop…
4. Warehouse : once the RE-ZIP box has arrived at RAJA, it is freed from unnecessary shipping labels (and tape) and checked for quality. If everything is in order, it is returned to the online shops for re-use. This completes the circle of reuse!

What are the advantages of RE-ZIP?

Packaging is necessary: a product that is broken during transport has a major negative impact on your company’s image and on the environment. But we also need to put a stop to the increase in packaging waste. In collaboration with RE-ZIP, RAJA is working to reduce this amount of waste as much as possible. Thanks to reuse, we can easily give packaging a second, third or fourth life before recycling it. A bit like a deposit for bottles, in other words.

Reuse has a major impact on the environment. Studies have shown that in an average application, RE-ZIP reusable packaging guarantees a relative CO2 reduction of :

• 60% for 2 reuses,
• up to 80% with 5 reuses.

Want to know more? Check out all the figures from the life cycle analysis of RE-ZIP reusable packaging here.

What makes cardboard such an attractive material for recycling? Here are a few advantages:

• Cardboard is easily recyclable.
• Cardboard already has a positive impact on the environment when it is first reused (the second circulation).
• Cardboard is made from wood from sustainably managed forests(FSC) and produced in Europe.
• Cardboard is easy to use – for your customer, for an online shop and for all your logistics. Everyone knows it!
• Cardboard offers optimum protection for your dispatched items.

Is there a price difference with single-use checkouts?

Studies show that consumers are prepared to pay a little extra if they are convinced of the positive impact (on the environment). What’s more, online shops that use reusable boxes are well regarded. But it’s vital that a reuse system remains affordable. RAJA’s reusable cardboard boxes are comparable to ordinary boxes. Of course, we want to offer a competitive price, depending on the capabilities of the webshop.

Would you like to join us?

Is your online shop ready and protected from the new packaging regulations? Take it easy with our reusable packaging. Contact us and let’s prove together that sustainable e-commerce is possible. Even in the short term.

Want to find out more? Surf to re-zip. com or watch the video below: