[FR] How do you choose packaging for clothing and textiles?
5min read
20/09/2023
Packaging for clothing and textiles must provide effective protection for fabrics during transport. The personalisation and eco-friendliness of your packaging are also essential for building customer loyalty. Short of ideas for packaging textile products? In this article, you’ll find all our tips for successful ready-to-wear packaging!
1. Five essential characteristics of textile packaging
Clothing, and textiles in general, are light, flexible products that are easy to transport on the surface. But certain fibres such as linen, silk or angora – which are more fragile than cotton or synthetics – require more protective packaging. Here are some points to bear in mind when packing your ready-to-wear items and fabrics.
► 1. Ensure ecological protection
From the manufacturing plant to delivery, you need to protect textile items from moisture and possible tearing. When choosing packaging, make sure it can withstand these factors. It’s a good idea to choose packaging made from tear-resistant, water-repellent plastic, or heavyweight kraft paper.
Both materials are also easy to sort and recycle separately. After all, the sustainability of the packaging should not be overlooked. What’s more, make sure that the entire packaging is made from a single raw material: plastic or paper. This is known assingle-material packaging, which is much easier to sort and transform into new packaging later on.
► 2. Choose practical packaging
Prefer packaging with easy assembly and easy closure (adhesive strips or zip fasteners) to facilitate the work of operators during order preparation.
► 3. Taking care of the customer experience
Create an emotion when opening with personalised packaging. Select ” frustration-free packaging ” with the right strength to deliver your product in perfect condition! The more flexible and compact the packaging, the more positive the customer experience.
Compact packaging is easy to achieve with a shipping bag, for example: simply compress it flat so that there’s no superfluous air inside. You can also choose a very narrow box that fits easily into a standard letterbox.
► 4 Making it easier to return orders
Clothes bought online are bought without first being tried on. Consumers are therefore more likely to request a return to change size. To make it easier for customers to return a product, opt for return packaging.
It’s also a good idea for your packaging to have a tear strip so that customers can open it without scissors or a box cutter. This is much safer for fragile fabric items.
► 5. Keep your packaging discreet
Clothes are often very personal and their cost can vary considerably. To guarantee the confidentiality of a customer’s order, it is advisable to choose totally opaque packaging. In particular, this helps to prevent theft.
2. A selection of packaging for clothing and textiles
Need inspiration to find the perfect textile packaging? Here’s a selection of shipping products to find on the RAJA online shop.
Recycled plastic pouch with two-way closure |
. – Made from soft, lightweight plastic: adds no extra weight. Save on shipping costs. su_spacer] –Very strong: tear and water resistant. – Practical: with a tear strip for easy opening and an extra closure for a possible return. |
Recycled plastic pouch with gussets |
. –Made from soft, lightweight plastic: adds no extra weight. Save on shipping costs.- Very strong: tear-resistant and water-resistant.- Large capacity: the wide bottom gusset makes it easy to ship bulky products. |
Kraft paper pouch |
. Eco-friendly: recyclable and made from 100% renewable paper.– Large capacity: the wide bottom gusset makes it easy to ship bulky products.- Practical: with a tear strip for easy opening and an extra closure for returns. |
Extra-flat boxes |
. – Very compact: reduce the volume of your parcel. Choose a model with a maximum height of 2.5 cm to deliver directly into a letterbox.– Protective: very strong cardboard layer to protect more fragile textile products. |
Personalised packaging for a perfect customer experience!
Opting for made-to-measure packaging enhances the value of your products and improves the customer experience. How do you create customised packaging?
-Use packaging in the colours of your brand, range or collection.
-Display your slogan or a personalised note.
-Print your brand logo on the packaging.
-Coat the textiles with tissue paper in your own colours.
You can change your packaging with the seasons or your collections to build customer loyalty, but above all to create a real wow effect when you open them.
3. A successful shipment of textiles
Selecting packaging with care is essential, but delivery is just as important for the customer experience! Choose your e-commerce delivery service provider carefully by comparing these criteria:
- Quality of the shipments it offers: on-time delivery, no damage to products;
- Services offered: full-load or retail parcel shipments;
- Mode of transport: sea, road, air or rail, followed by home delivery, point-relai or consignment;
- Traceability offered to customers: real-time parcel tracking, reactivity in the event of a delivery problem;
- Current prices: attractive payment options, tax rates, etc.
With good, solid packaging, you can protect your products and avoid losing money on excess returns. For a great customer experience, stand out from the crowd with a wide range of customised packaging options! And if you need even more advice on packaging textiles, check out our article on shipping pouches.
