5 tips for your 2019 e-commerce budget

Improve the customer experience? Control your transport costs? These are challenges that are probably on your list for 2019. In this article, we’ll give you tips to help you spend your e-commerce budget smarter but we’ll also focus on 5 areas of improvement, taking into account consumer expectations and the challenges of the logistics sector.

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Areas of improvement for your e-commerce budget in 2019

► 1. Personalise your packaging

Your main objective should always be to stand out from the competition. The packaging is often the first image a customer has of your brand, so it’s worth adding a personal message. Just to thank the customer for their purchase or to put a smile on their face.

How do you go about it?

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Ajoutez un flyer : optez pour un message percutant pour encourager les consommateurs à partager leurs expériences positives sur les médias sociaux. Ou donnez-leur un code promotionnel exclusif pour créer plus d’engagement envers votre marque. La personnalisation de votre flyer avec le nom du client est également une bonne idée, mais c’est un peu plus complexe.
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Ajoutez du papier de soie: le papier de soie est de plus en plus utilisé dans les boutiques en ligne pour textiles ou articles de luxe. Il illumine immédiatement les colis dans lesquels il se trouve. Il est conseillé d’utiliser les couleurs qui correspondent avec le style de votre marque.

► Personnalisez votre ruban adhésif : presque tout le monde ferme une caisse avec du ruban adhésif. Alors pourquoi ne pas utiliser un ruban adhésif personnalisé ? Donnez plus de visibilité à votre marque ou ajoutez un call-to-action supplémentaire. Faites comme vous voulez

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► Personnalisez vos étiquettes : les étiquettes son

► 2. Explore eco-responsible alternatives

Consumers are increasingly taking sustainable packaging into account. The popularity of hashtags such as #0Waste, #Unboxing or #ExcessivePackaging makes it clear that companies need to learn to manage their packaging differently. Fortunately, you can now find a sustainable alternative for almost any type of packaging

• Reduce or replace plastic packaging with kraft paper or paper padding
• Want to be more original? Then the Geami WrapPak is a unique solution that will be an added value for your business.

► 3. Reduce the transport budget

Transport is one of the biggest expenses for a logistics manager, and to keep transport costs under control, you need to reduce both the weight and volume of your packaging

• It all starts with analysing your most common orders and their size, so you know which case size is best for your top products.
• It is also advisable to buy a variable height crate. This type of crate is totally adapted to the size of your product. The tighter the crate is around the product, the less volume you take up and the lighter the whole thing becomes.
• Can’t find the perfect crate? No worries, use this handy search engine to find crates easily.

► 4. Improve the customer experience

More and more consumers are buying online. However, that doesn’t mean that the buying and ordering process is 100% digital. It often ends when your product is delivered. Opening a package is a crucial moment for any e-commerce business. It’s the customer’s last point of contact with your brand. You need to do everything you can to make this experience as smooth as possible

• Make it easy to open: use boxes with a tear strip, for example
• Make returns easy: 90% of internet users are willing to buy again from a site with a simple returns policy, so returnable boxes are the ideal solution to make your customers’ lives much more pleasant.
• Avoid oversized boxes with too much filler material; instead, choose a variable height case that fits your product better.

► 5. Boost picker productivity

Warehousemen and packers are the backbone of your business, and for high productivity it is crucial to invest your e-commerce budget in solutions where usability plays a key role

• Offer ergonomic solutions to your staff and provide them with customised work equipment
• If your packers have to prepare more than 50 packs per day, it’s best to invest in automated packing machines and processes for your order picking. This will make your packers work less repetitively.
• Regularly check and replace your shelving, rolling stock, etc. Working equipment in perfect condition helps you achieve maximum productivity.