Nowadays, the concept of the “online shop” is relatively recent in that its operation is in constant evolution. A few years ago, the sale of products on the net opened the door to a multitude of potential consumers, and thanks to its execution, not only have they broken down commercial barriers and borders, but they have also established a new business concept: ecommerce. The possibility of purchasing any product without being physically part of the purchase itself has allowed users to participate in an infinite number of markets and products previously inaccessible for logistical reasons. However, not everything is contested in the 2.0 spectrum of online shopping: even in 2015, some traditional tools are still necessary to act as channels between these transactions, such as hiring a courier to transport the goods. However, what happens when these traditional intermediaries take sides in the virtual chain of online shopping?
“Innovate or die” is undoubtedly the main flagship of the market, a mandatory motto for any ecommerce business that is susceptible to change – even the most traditional of them all. So no matter how small your “online shop” is, the 2.0 market and its new commercial tools can turn a limited business into a wide range of possibilities.